VR

An Exploration of VR Success Factors in the Museum Field

An Exploration of VR Success Factors in the Museum Field

VR exhibitions have been on the rise for the past decade and are a continuous hot topic. Many metrics can be measured and leveraged when it comes to the evaluation of a museum’s exhibition. However, when it comes to leveraging a VR exhibition in a physical museum, what metrics are currently being assessed and valued in the museum field? What are the factors that make or break a VR exhibition? These are the questions that this article aims to address and explore.

VR and the Evolving Role of Curators and Museum Professionals

VR and the Evolving Role of Curators and Museum Professionals

In recent years, virtual reality (VR) has emerged as an engaging tool for museums, offering visitors immersive and interactive experiences that go beyond traditional exhibits. However, while VR promises enriched engagement, museum professionals still face multifaceted challenges. So far, most of the research conducted has focused on how museums utilize VR to attract more visitors and, as a result, raise their revenue. But VR is not only about that. Museum professionals and curators face multiple challenges that include integrating technology, curating content, and maintaining the authenticity and educational value of exhibits while meeting the demands of modern-day audiences. 

Top 10 Articles of 2023

Top 10 Articles of 2023

Every year we review our analytics to highlight what you, our readers, have found the most compelling.  In 12 short months, we have witnessed the overwhelming dominance of AI and 2022’s hottest topic (NFTs) go bust. The top 10 listed below show how YOU have followed the change over 2023. 

Museum Computer Network 2023 Conference Takeaways

Museum Computer Network 2023 Conference Takeaways

Staff Researcher, Venetia Liao, attended the 2023 Museum Computer Network Conference (MCN), and wrote about her four key takeaways: (1) Audience Engagement & Visitor Experience In Apps, Websites, Research, and Design, (2) AI, VR/XR/AR Usage & Concerns, (3) Data & Database Management For Collections Management & Marketing Strategy, and (4) Cybersecurity.

The Final Frontier: Fundraising in a Virtual Space

The Final Frontier: Fundraising in a Virtual Space

Fundraising is a vital part of a nonprofit’s ability to achieve its mission. Cultivating relationships with individuals and institutions in this way can help an organization gain economic support, as well as important relationships and visibility. In order to create and maintain these relationships in development departments, organizations need to meet potential partners where they are and inspire them through their mission and projects. Today, and in the near future, these potential donors may likely be in a virtual space, specifically augmented reality (AR) and virtual reality (VR).

The Key Role of VR in Preserving Cultural Heritage

The Key Role of VR in Preserving Cultural Heritage

Virtual reality (VR) has quickly become a mainstay for exhibiting arts and cultural organizations. When looking at it as a concept, “VR has the potential to simulate imaginative and existing physical environments along with their processes. The simulations can be tuned to a highest level of multisensorial realism in order to affect users' visual, auditory, tactile, vestibular, and even olfactory and gustatory senses.” But what does it mean to museums and cultural organizations, and how can it help the arts?

How Immersive Experiences Play a Role in the Fashion Industry

How Immersive Experiences Play a Role in the Fashion Industry

Our world is becoming increasingly digital - in the past year, the metaverse and NFTs have become household buzzwords, causing a massive “gold rush” into developing cutting-edge innovation surrounding immersive experiences. This article primarily focuses on the use of AR in the fashion industry and how more established, traditional brands are embracing this immersive technology in comparison to those born in the Web3 era.

Maximizing Concert Experiences Through AR & VR

Maximizing Concert Experiences Through AR & VR

The application of Virtual and Augmented reality in music has been around for a while. From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity.