Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

Google

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September’s News: AI’s Next Moves as Social Media Platforms Reposition

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September’s News: AI’s Next Moves as Social Media Platforms Reposition

September news reveals a quickly maturing AI marketplace while there seems to be a new era in the social media space as companies emerge and adapt in the post-Twitter age. Read on to catch up on all the news you might have missed. 


#TBT: Google Arts & Culture Progression

#TBT: Google Arts & Culture Progression

Google has been working on arts and culture platforms for several years now. AMT Lab has been reporting on it from the beginning. This #TBT explores the early days of the Google Arts & Culture Project and how it progressed into the app explosion earlier this year where Google used the selfie function on your phone to find artwork that looks like you.

Why Your Arts Organization Should Use Google Analytics

Why Your Arts Organization Should Use Google Analytics

Arts organizations today face a host of challenges, ranging from traditional issues like budgetary constraints and limited staff to more recent concerns, such as shifting patron demographics and increased market disruption caused by the social media frenzy. How can Google Analytics solve these problems, and more? Read Kathleen Grennan's guide here.

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Research Update: Crowd-Funding through Google

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Research Update: Crowd-Funding through Google

With the development of crowd-funding programs through companies such as Kickstarter, Indiegogo, and Patreon, artists have many new ways to generate both funding and visibility.  Arts and culture organizations have a harder time competing with individual artists on these platforms.  In an effort to assist these organizations as they try to change the world, Google now offers its own crowd-funding platform for nonprofit organizations: Google’s One Today.

Research Update: Google for Nonprofit Arts

Research Update: Google for Nonprofit Arts

In today’s culture, Google is seen as one of the most innovative technology companies in the world.  From its search engine to the Android operating system, Google has permeated every aspect of our techno-centric lifestyles.  Beyond the scope of their technological accomplishments, Google strives to help nonprofit organizations around the world by providing them with free online tools and access to grant monies.  Follow the development of this research here.