Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

management

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A Path for Greater Diversity in Film Festivals

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A Path for Greater Diversity in Film Festivals

Film festivals are an essential part of the movie industry, as they provide opportunities for creators to garner recognition and to secure distribution for their films. However, there is a lack of racial representation and inclusion in the entertainment industry that prevents filmmakers of color from having the same opportunities as their White counterparts.

This study analyzes the current state of diversity and inclusion of Black, Indigenous, (and) People of Color within film festivals in Europe, the United States, and Canada. Assumptions behind the research are that with meaningful change implemented to increase racial diversity in festivals’ programming staff there will be a selection of more diverse film directors. This report consists of parts:

  1. Interviews focused on filmmakers and film festival programmers. These are used to reveal common trends from personal experiences regarding diversity within film festivals

  2. Analysis of a survey of film festival attendees conducted to understand their perceptions of diversity and inclusion in festivals’ lineup and programming staff

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NFTs and Arts Management

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NFTs and Arts Management

As the world seemed to erupt with NFTs in spring 2021, AMT Lab thought it would be an appropriate time to curate a collection of essays on the emerging, some might say exploding, world of NFTs with a focus on the arts and technology’s disruptions. The following article provides context to the arts marketplace, ownership, and the disruptions caused by blockchain technology, especially NFTs, and concludes with a short commentary on the forthcoming collection and an existential thought to send you along your way down the rabbit hole of NFTs and blockchain.

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Tools for Measuring Impact and Data Collection in the Arts: Part 1

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Tools for Measuring Impact and Data Collection in the Arts: Part 1

Nonprofit arts and cultural organizations are designed to serve a community. In the 21st century funding model, they also must find ways to collect the evidence for the impact their work has on their constituents, analyze the data, and effectively tell their stories. The following research provides an understanding of what types of impact can be measured with suggestions on how to measure and visualize findings on a budget.

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Guidelines for Using Aggregate Streaming Platforms for Performing Arts Content

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Guidelines for Using Aggregate Streaming Platforms for Performing Arts Content

For arts organizations looking to reach audiences through online content, there are numerous approaches, including posting subscriber-only content to their websites and posting free videos on platforms like YouTube. In the broader entertainment landscape, streaming via services that aggregate content has become a popular way to watch film and television. This article examines the viability of sharing performing arts content on third-party streaming platforms that aggregate content as opposed to single-entity streaming channels.

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Connections and Gaps between Artists’ and Institutions’ New Media Preservation Efforts

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Connections and Gaps between Artists’ and Institutions’ New Media Preservation Efforts

Media art, which frequently involves data, software, or electronic devices, keeps facing the challenge of technological obsolescence. Since preservation and conservation are fields often dominated by museums and similar organizations, a contrast exists between personal and institutional practices. In some cases, artists rely on museums for technological support. This article looks at new media artists’ firsthand experiences and media artworks donated to the MoMA.

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Part 2: Surveys, Interviews and Recommendations for Documentary Distribution

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Part 2: Surveys, Interviews and Recommendations for Documentary Distribution

Emerging Trends in Documentary Program Distribution focuses on understanding the current market for documentary programs and the current best practices to sell, distribute, and market documentary content. Part two of this research analyzes data and information collected through an audience survey and one-on-one interviews. This original research will be used in connection with the broader contextual research to provide recommendations for documentary filmmakers on the best paths for taking their work to the market.

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Emerging Trends in Documentary Program Distribution: Part 1

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Emerging Trends in Documentary Program Distribution: Part 1

Documentary content has long been a staple of culture and entertainment in the United States, but emerging technologies are changing the way this programming is consumed. Emerging Trends in Documentary Program Distribution focuses on understanding the current market for documentary programs and the current best practices to sell, distribute, and market documentary content. This research article is presented in two parts. The first lays out an overview of the documentary market and then moves into an analysis of how the consumption of video content has changed due to emerging technologies.

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The Streaming War During the Covid-19 Pandemic

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The Streaming War During the Covid-19 Pandemic

The Covid-19 pandemic has drastically disrupted all business sectors, including the arts, culture, and entertainment industries. Unfortunately, the Covid-19 pandemic’s impacts are far more permanent for an audience-oriented industry that requires a high level of engagement. The business model might be fundamentally changed and there will certainly be a shift in how content is produced and consumed. While lockdowns and social distancing measures to contain the pandemic have had a huge impact on the traditional movie industry, the video streaming model seems to be the greatest beneficiary in this difficult time as people are isolated at home, which is the ideal condition for binge-watching. This white paper looks at the status of the streaming industry before and after the first Covid-19 outbreak.

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Third Place Theory and Virtual Platforms: How Arts Organizations Might Build Community Online

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Third Place Theory and Virtual Platforms: How Arts Organizations Might Build Community Online

Arts organizations play important roles in their communities beyond providing access to art itself. Arts organizations are also valued venues for human connection. In LaPlaca Cohen’s Culture Track 2017, 68% of respondents indicated “interacting with others” as a draw for cultural participation, and about half of respondents in LaPlaca Cohen’s 2020 study, Culture and Community in a Time of Crisis, revealed desires for cultural organizations to communities “stay connected” during this time. These data points demonstrate that audiences look to arts organizations to not only foster connections through art, but also nurture communities beyond the art. One way to do this is by creating virtual third places. While arts organizations are unlikely to build entire VR-based worlds for their patrons, arts administrators might consider how to adapt existing platforms to help reproduce some if not all of the socially-leveling, conversation-focused environments they’ve worked to cultivate in their physical spaces.

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Social Distancing Strategies in the Arts: Performing Arts, Part 2 of 3

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Social Distancing Strategies in the Arts: Performing Arts, Part 2 of 3

As arts institutions are in the midst of reopening plans, they are faced with new challenges as they seek to ensure the safety of their visitors, audiences, and staff in the COVID-19 era. The challenges and solutions differ depending on the industry, and whether it is a museum, performing arts institution, or film and television. Part 2 of this 3 part series explores the immerging reopening plans for the performing arts sector.