Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

Data Management

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Arts Organizations & Using the AI Stack

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Arts Organizations & Using the AI Stack

Carnegie Mellon University (CMU) was ranked number one in 2022 for Artificial Intelligence Programs by U.S. News and World Report. Incorporating CMU’s AI lessons is critical for all industries but particularly those that are historically considered to be “non-technical fields.” Within these fields, the ones who thrive will be those who incorporate at least the lower levels of the stack, namely data management, but an understanding of each layer of the stack will provide industries with a road map to understand how they can increase the efficiency and output of their organization’s business processes.

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Boosting Cybersecurity for Remote Work in the Arts

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Boosting Cybersecurity for Remote Work in the Arts

Remote work generally poses greater security threats to organizations than in-person work since, for example, employees use home networks and access organizational information on personal devices. Even before the Covid-19 pandemic, cybersecurity was becoming a bigger threat for smaller organizations and nonprofits. It may seem fatalistic to ask arts organizations to prepare for the worst cyberattack situation—one that might seem unlikely—but managers should think of cybersecurity as another aspect of making their organization stronger, just like ensuring patrons’ physical safety and protecting the organization’s financial health. Now that the pandemic has forced many aspects of arts organizations’ operations online, managers can use this opportunity to survey their organization’s digital landscape and potentially open the door for more remote work opportunities in normal times.

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What Arts Nonprofits Should Know About Data Privacy and Security

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What Arts Nonprofits Should Know About Data Privacy and Security

In a survey of 467 nonprofit professionals, EveryAction and Nonprofit Hub found that 90% of nonprofits are collecting data, but that 49% of surveyed nonprofit professionals did not know how it was collected. While data clearly plays a large role in nonprofit arts organizations’ operations, few have concrete policies and procedures that guide its collection and use. In the context of changing policies about data privacy and increased risk of cyberattacks, this is a dangerous place for nonprofit arts organizations to be in. This article will summarize considerations in areas pertinent to these organizations.

Telling Stories with Data: 4 Steps to Making Data Visualizations More Readable

Telling Stories with Data: 4 Steps to Making Data Visualizations More Readable

Data visualization helps art institutions communicate with internal and external communities more effectively and efficiently. There are a numbers of quality data visualization tools available for free, but how arts managers use these tools defines how effective the data visualization. The following four strategies provide a guideline for arts managers to create data visualization with purpose and impact.

Digital Storytelling: 5 Tools That Make Data Worth Looking At

Digital Storytelling: 5 Tools That Make Data Worth Looking At

Arts organizations want to take data from the basic displays that everyone has in their annual reports to something that tells a story, motivates constituents to act, and makes people pay attention. Here are 5 tools to that can help take an organization's reporting to the next level.