Accessibility, Artificial Intelligence, museums
Staff Researcher
Envisioning the Future of Museum Accessibility ...

With AI’s ability to automatically produce content and process complicated datasets with high accuracy, museums worldwide are exploring ways in which this innovative technology can help them better achieve their missions and advance accessibility efforts. Through case studies, learn about three applications of this technology: content digitalization, language accessibility, and visual description.

Envisioning the Future of Museum Accessibility Through Artificial Intelligence
Artificial Intelligence, Public Policy, News & Announcements
Ian Hawthorne
October News: New Policies and Possibilities ...

October was filled with new debates on AI policies, a halt to one of the most significant AI safety bills in the United States, and a host of new AI developments in video, music, and even podcasts.

October News: New Policies and Possibilities for AI
Data, Fundraising, Marketing
Ian Hawthorne
Data Cultures Part I: The Many Markets of Arts ...

Arts and cultural nonprofits often operate in multiple markets for earned and contributed revenue. With increasing attention on data-driven decision making, effective market orientation often depends on effective data use. This fundamental collection, transmission, use, and interpretation of data within an organization collectively contributes to what can be considered an organization’s data culture.

Data Cultures Part I: The Many Markets of Arts Organizations
Advocacy, Community Building, Public Policy
Ian Hawthorne
Democracy on Display: The Dynamic Role of Art ...

Museums have increasingly begun to volunteer their spaces as polling places, acting as a democratic vehicle for their communities and adding to the greater fabric of America’s election infrastructure. In doing so, they can support local democratic processes and prove to their communities that they are not unbreachable temples for the elite, but open platforms for the people.

Democracy on Display: The Dynamic Role of Art Museums in Elections
Artificial Intelligence, entertainment, Film
Staff Researcher
Part I: A New Era of AI in the Entertainment ...

As exemplified by the Hollywood strikes of 2023, we find ourselves in a new era of Artificial  Intelligence in film and television. While studios are looking to cut costs, performers seek job security, and consumers seek quality content. Through research conducted in collaboration with facial motion capture technology provider Faceware Technologies Inc., Master of Entertainment Industry Management students at Carnegie Mellon sought to gain insight on how AI-generated content will transform existing industries, including how this technology could affect employment in the entertainment industry, content development,  budgets, contracts, legislation, and privacy rights.

Part I: A New Era of AI in the Entertainment Industry

Surveys

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Consumer Habits and Wants in AR, VR and the Metaverse

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Consumer Habits and Wants in AR, VR and the Metaverse

Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.

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Survey Results: Audiences and Generative AI and the Comic Book Industry

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Survey Results: Audiences and Generative AI and the Comic Book Industry

Studies focused on the “artistic” aspects of generative AI reveal negative bias, and a preference for human creations. None of these studies, however, account for the multimodality of comic books: text and image. Is a human-written story a mitigating factor for readers? Is it feasible for writers to become “AI comic book artists" or will consumers drive AI imagery out of the market altogether? Given the multitude of information making it difficult to discern how comic book consumers perceive AI imagery, the following provides first-person research by generating an AI comic and conducting a survey on unsuspecting comic book customers. 

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Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future

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Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future

This project delves into the potential expansion in LED volumes, assessing both benefits and challenges. Our findings emphasize the impact of virtual production on labor markets, economic advantages of increased investment in LED screens, and the necessity of integrating virtual production across Sony's various entertainment divisions. Additionally, we highlight the significance of driving technological innovation to solidify Sony's leadership in this evolving landscape. The information revealed in this research, through a conducted survey, will further explore the current state of the virtual production industry and the creative evolution underlying its widespread adoption. For a deeper understanding of virtual production, please see Part I of this research.

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What Are Museum Professionals Saying About Generative AI for Marketing?

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What Are Museum Professionals Saying About Generative AI for Marketing?

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

The following research was designed to gain  an understanding of  the legacy artist to further develop the Les Paul brand and increase recognition surrounding his  name. The research team examined strategies for re-introducing Paul in an over-saturated media climate  to younger generations through both quantitative and qualitative analysis.

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Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources

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Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources

Prototyping is an essential part of beta-testing any digital tool. The following processed involved a period of stakeholder interviews that informed an Agile-based sprint process for prototyping an interactive resource-sharing website. This process was fast and effective to get multi-user feedback and a final prototype in an overall 8 weeks with a final 2 week-long sprints.

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The State of Trust: Consumers and Transparency in the Entertainment Industry

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The State of Trust: Consumers and Transparency in the Entertainment Industry

The business of trust is complicated. The topics of trust, authenticity, and transparency have emerged as what consumers expect from businesses today (MultiVu - PR Newswire, 2020). This study looks at the entertainment industry and how these topics are central to the relationship between media and entertainment companies and consumers. Findings reveal simple but pivotal changes businesses can make to succeed.

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Future Trends of Music Streaming Services: Part 2

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Future Trends of Music Streaming Services: Part 2

The music industry faces both challenges and opportunities due to streaming technologies and must consider the long-term viability of streaming business models. New challenges emerge as consumers are listening to their music on ever-changing devices, like smart speakers. There are also varying levels of awareness and comfort of streaming platforms among different age groups. These challenges can become opportunities for businesses who understand their market and can anticipate future change. This research study explores innovations and trends expected to emerge next within the music distribution world.

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How Do You Compare in Digital Fundraising?

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How Do You Compare in Digital Fundraising?

AMT Lab is researching emerging digital fundraising tools so that arts organizations can, hopefully, take a bigger part of the 14% increase in online giving. With $380 billion dollars of giving in the USA in 2017 and more people than ever giving online, the future of fundraising is changing before us.  And don't be fooled -- the majority of the online donors were older than 49 years old.  To understand how the arts can maximize current and emerging fundraising opportunities, a benchmark of what is happening in the field today is underway.