entertainment, Film
Staff Researcher
Part I: Playing the Game: The Convergence of ...

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

Part I: Playing the Game: The Convergence of Video
Artificial Intelligence, Conferences, museums
Brett Crawford
Future of Museums Summit 2024 Key Takeaways

Sustainability and AI were at the forefront this year at the American Alliance of Museums (AAM) Future of Museums Summit. What role will museums play in creating climate-friendly communities? And how can AI be used to maximize efficiency, increase accessibility, and deepen engagement? Read key conference takeaways from Xueer Ho and Dr. Brett Ashley Crawford.

Future of Museums Summit 2024 Key Takeaways
Analytics, Data, Management
Ian Hawthorne
Data Cultures Part II: Breaking Free from the ...

An overemphasis on data-driven work within the nonprofit sector has been shown to result in cycles of disempowerment, driven by third-party data demands of funding bodies.. This compounds due to the many market orientations nonprofits need to adopt, particularly prevalent among the arts. A key to navigating these markets and funder requirements lies in identifying a specific data culture best fit for your organization and investing in resources and training in order to achieve that framework sustainably.

Data Cultures Part II: Breaking Free from the Cycle of Disempowerment
Accessibility, Artificial Intelligence, museums
Staff Researcher
Envisioning the Future of Museum Accessibility ...

With AI’s ability to automatically produce content and process complicated datasets with high accuracy, museums worldwide are exploring ways in which this innovative technology can help them better achieve their missions and advance accessibility efforts. Through case studies, learn about three applications of this technology: content digitalization, language accessibility, and visual description.

Envisioning the Future of Museum Accessibility Through Artificial Intelligence
Artificial Intelligence, Public Policy, News & Announcements
Ian Hawthorne
October News: New Policies and Possibilities ...

October was filled with new debates on AI policies, a halt to one of the most significant AI safety bills in the United States, and a host of new AI developments in video, music, and even podcasts.

October News: New Policies and Possibilities for AI

Surveys

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Consumer Habits and Wants in AR, VR and the Metaverse

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Consumer Habits and Wants in AR, VR and the Metaverse

Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.

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Survey Results: Audiences and Generative AI and the Comic Book Industry

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Survey Results: Audiences and Generative AI and the Comic Book Industry

Studies focused on the “artistic” aspects of generative AI reveal negative bias, and a preference for human creations. None of these studies, however, account for the multimodality of comic books: text and image. Is a human-written story a mitigating factor for readers? Is it feasible for writers to become “AI comic book artists" or will consumers drive AI imagery out of the market altogether? Given the multitude of information making it difficult to discern how comic book consumers perceive AI imagery, the following provides first-person research by generating an AI comic and conducting a survey on unsuspecting comic book customers. 

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Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future

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Part Two: The Globalization of Virtual Production in Film and Television - Past, Present and Future

This project delves into the potential expansion in LED volumes, assessing both benefits and challenges. Our findings emphasize the impact of virtual production on labor markets, economic advantages of increased investment in LED screens, and the necessity of integrating virtual production across Sony's various entertainment divisions. Additionally, we highlight the significance of driving technological innovation to solidify Sony's leadership in this evolving landscape. The information revealed in this research, through a conducted survey, will further explore the current state of the virtual production industry and the creative evolution underlying its widespread adoption. For a deeper understanding of virtual production, please see Part I of this research.

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What Are Museum Professionals Saying About Generative AI for Marketing?

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What Are Museum Professionals Saying About Generative AI for Marketing?

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

The following research was designed to gain  an understanding of  the legacy artist to further develop the Les Paul brand and increase recognition surrounding his  name. The research team examined strategies for re-introducing Paul in an over-saturated media climate  to younger generations through both quantitative and qualitative analysis.

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Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources

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Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources

Prototyping is an essential part of beta-testing any digital tool. The following processed involved a period of stakeholder interviews that informed an Agile-based sprint process for prototyping an interactive resource-sharing website. This process was fast and effective to get multi-user feedback and a final prototype in an overall 8 weeks with a final 2 week-long sprints.

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The State of Trust: Consumers and Transparency in the Entertainment Industry

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The State of Trust: Consumers and Transparency in the Entertainment Industry

The business of trust is complicated. The topics of trust, authenticity, and transparency have emerged as what consumers expect from businesses today (MultiVu - PR Newswire, 2020). This study looks at the entertainment industry and how these topics are central to the relationship between media and entertainment companies and consumers. Findings reveal simple but pivotal changes businesses can make to succeed.

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Future Trends of Music Streaming Services: Part 2

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Future Trends of Music Streaming Services: Part 2

The music industry faces both challenges and opportunities due to streaming technologies and must consider the long-term viability of streaming business models. New challenges emerge as consumers are listening to their music on ever-changing devices, like smart speakers. There are also varying levels of awareness and comfort of streaming platforms among different age groups. These challenges can become opportunities for businesses who understand their market and can anticipate future change. This research study explores innovations and trends expected to emerge next within the music distribution world.

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How Do You Compare in Digital Fundraising?

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How Do You Compare in Digital Fundraising?

AMT Lab is researching emerging digital fundraising tools so that arts organizations can, hopefully, take a bigger part of the 14% increase in online giving. With $380 billion dollars of giving in the USA in 2017 and more people than ever giving online, the future of fundraising is changing before us.  And don't be fooled -- the majority of the online donors were older than 49 years old.  To understand how the arts can maximize current and emerging fundraising opportunities, a benchmark of what is happening in the field today is underway.