As AI continues to integrate into our everyday lives, how does it impact our creativity? Many researchers and scholars agree that the technology may promote significant opportunities in this space. By introducing novel ideas and opportunities to users, it may be most effective as a tool to augment, rather than replace, human creativity.
Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.
Major breakthroughs in the markets for art, books, and fashion arrive perfectly timed for the holiday season. Tech innovations demonstrate their ability to reshape markets and incentivize commerce across digital economies. From fine art to rare fashion finds, tech is redefining how we navigate digital art and cultural commerce. Read on to learn how you might make your next purchase with the help of artificial intelligence or the blockchain.
As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see.
Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.
Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
This research was conducted by a Master of Entertainment Industry Management team. The purpose of this study is to examine how Gen Z, born between 1998 and 2010, appraises social media and interprets authenticity in branded content. Recognizing the significance of Gen Z’s influence, Ayzenberg Group, an advertising agency based in Southern California with a number of high-profile gaming clients, is interested in the role of authenticity as it relates to Gen Z's social media behavior and preference.
The latest controversies surrounding TikTok are no secret: Biased algorithms, censored content, & intensive personal data collection to name a few. But how exactly are these controversies posing risks for users, and why should those involved in the arts industry care? Buckle in (especially YOU, arts marketers) because this may potentially change the future of social media and marketing moving forward.
The Nonprofit Technology Conference (#NTC17) met in March in Washington, DC, the headquarters of all nonprofits. The conference was vast with inspiring keynotes and information-filled panels. The following is only a sampling of what was available and reveals my passions and interests: Data, Diversity and Communication.
