emerging technology

Exploring Integration of XR in Museums to Enhance Visitor Experience

Exploring Integration of XR in Museums to Enhance Visitor Experience

Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.

Top 10 Articles of 2023

Top 10 Articles of 2023

Every year we review our analytics to highlight what you, our readers, have found the most compelling.  In 12 short months, we have witnessed the overwhelming dominance of AI and 2022’s hottest topic (NFTs) go bust. The top 10 listed below show how YOU have followed the change over 2023. 

Maximizing Concert Experiences Through AR & VR

Maximizing Concert Experiences Through AR & VR

The application of Virtual and Augmented reality in music has been around for a while. From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity.

What is MR and How Does it Create Exceptionally Immersive Experiences?

What is MR and How Does it Create Exceptionally Immersive Experiences?

MR, or Mixed Reality, is appearing across the arts world, but its actual meaning is not well understood. A strong beginning includes a foundational understanding of the concepts of reality and virtuality. The future application of MR technology is unlimited, increasing the possibility of creating experiences that reflect what is seen in sci-fi films. While many practitioners believe that MR is the future, the technology lacks popularity in the consumer market. However, with the continuous development of MR technology, more cost-effective solutions will be found, and the future of a truly immersive experience will come.

Positive Implications of Deepfake Technology in the Arts and Culture

Positive Implications of Deepfake Technology in the Arts and Culture

Deepfakes, one of the hottest topics to burst onto the technology scene in the last five years, have received a lot of negative publicity because of the risks they can present in the hands of bad actors. However, when used in good faith, they have many positive and exciting uses within the arts and culture sector. This report will briefly explain what deepfakes are and how they work, as well as some of their weaknesses and negative implications. Additionally, three case studies will examine the positive ways in which deepfakes can be used in artistic and cultural institutions.

NFTs and Arts Management

NFTs and Arts Management

As the world seemed to erupt with NFTs in spring 2021, AMT Lab thought it would be an appropriate time to curate a collection of essays on the emerging, some might say exploding, world of NFTs with a focus on the arts and technology’s disruptions. The following article provides context to the arts marketplace, ownership, and the disruptions caused by blockchain technology, especially NFTs, and concludes with a short commentary on the forthcoming collection and an existential thought to send you along your way down the rabbit hole of NFTs and blockchain.

How AR and VR are Changing Film: A Look at the Revolutionary Stagecraft, The Volume

How AR and VR are Changing Film: A Look at the Revolutionary Stagecraft, The Volume

AR and VR technology is changing the film production process. One example of this technology in use is The Volume. This research looks at how this technology came to be and what its invention means for the future of the entertainment industry.

Fueling the Global Flame: A Look at the Long-Term Sustainability of NFTs

Fueling the Global Flame: A Look at the Long-Term Sustainability of NFTs

While NFTs took the arts market by storm in the beginning of 2021, with the environmental impact of blockchain technology coming to light, more artists and groups have not only been criticized but have also begun calling out the technology and not participating. Others are calling on more long-term changes, such as renewable resourcing for crypto-mining. How will NFTs fit in long-term in the art world, considering their impact on artists and the environment?