As the public becomes increasingly aware of the disastrous effects of climate change, individuals and businesses across the globe have tried to decrease their waste by pursuing environmentally friendly and sustainable practices. The theatre industry has made some attempts to follow suit, but their expenditure of resources is still extremely high. Environmentally friendly theatre practices taught at the collage level have the potential to impact the industry at large in the near future.
Virtual Reality technology is increasingly more sophisticated and powerful, and it’s predicted to fully hit the mainstream within the next year. In the performing arts VR has been adopted slowly, most commonly used for immersive experiences. However, there may be a lost opportunity: institutions can use VR simply to grow audiences.
AMT Lab's latest publication Opening Doors: Welcoming New Audiences with Sensory-Friendly Performances, is a useful guide for organizations seeking to learn more about the needs and challenges of creating sensory-friendly programming programming. Based on interviews with several sensory-friendly program directors and artists from Pittsburgh Ballet Theatre, Imagination Stage, The Kennedy Center, and TDF’s Autism Theatre Initiative, this publication discusses best practices and important considerations for program development.
In 2012, Dog & Pony DC, a small theatre company in Washington D.C., encouraged audiences to direct the plot of a show and influence characters using Twitter. In A Killing Game, audiences and actors stood side-by-side, immersing themselves in a collaborative artistic experience. In order to learn more about the company’s decision to utilize social media, and its approach to integrating the technology and management of its uses, AMT Lab’s Kristen Sorek West spoke to company director, Rachel Grossman.
When adopting a CRM system, especially as a young organization, it is often better to enter the process with a view that focuses less on the expectation of immediate business returns and more on making an investment in the future. Indeed, even the implementation of a user-friendly system like Artful.ly or PatronManager will likely involve significant staff-hours to clean data, transfer files, and train users. During a recent series of interviews conducted with nano-nonprofit administrators either on the verge or in the midst of CRM implementation, ensuring that this huge productivity drain is a one-time occurrence and not a recurring nightmare emerged as a common concern.