music industry

Remixing the Music Industry: Strategies for 21st Century Record Labels, PART II

Remixing the Music Industry: Strategies for 21st Century Record Labels, PART II

This study provides a comprehensive strategy for Shaboom Records to enhance its status as an independent music label in a highly competitive market, focusing on three key areas: revenue growth, digital service provider (DSP) strategies, and fan engagement. The supportive research reveals the need for companies to effectively navigate changes in the music industry, such as globalization and the rise of streaming. The goal of this research is to identify the most effective revenue streams for U.S. independent labels expanding into emerging global markets and the digital engagement strategies that yield the highest conversion rates and retention metrics for Gen Z and Gen Alpha listeners. Significant to this goal is the recognition that DSP optimization is largely based on securing relationships with playlist curators. Furthermore, social media has democratized the music industry, giving artists control over their narrative and the ability to connect with fans. 

Remixing the Music Industry: Strategies for 21st Century Record Labels, PART I

Remixing the Music Industry: Strategies for 21st Century Record Labels, PART I

This study provides a comprehensive strategy for Shaboom Records to enhance its status as an independent music label in a highly competitive market, focusing on three key areas: revenue growth, digital service provider (DSP) strategies, and fan engagement. The supportive research reveals the need for companies to effectively navigate changes in the music industry, such as globalization and the rise of streaming. The goal of this research is to identify the most effective revenue streams for U.S. independent labels expanding into emerging global markets and the digital engagement strategies that yield the highest conversion rates and retention metrics for Gen Z and Gen Alpha listeners. Significant to this goal is the recognition that DSP optimization is largely based on securing relationships with playlist curators. Furthermore, social media has democratized the music industry, giving artists control over their narrative and the ability to connect with fans. 

Disruption and Acquisition in the Entertainment Industry - March News

Disruption and Acquisition in the Entertainment Industry - March News

An eventful March unfolds in the arts, technology, and entertainment space. With the sale of TikTok still pending, well-known tech investors like Perplexity, Microsoft, and Oracle throw their hats in the ring. And, though ethical debates of AI-generated and AI-assisted work are ongoing, it is finding success in the auction houses and award ceremonies. Meanwhile, recent tech acquisitions may signal a shift in the music industry, and South by Southwest (SXSW) is making a strategic adjustment following this year’s festival. Read the highlights.

June News: Artists Take a Stand on AI

June News: Artists Take a Stand on AI

This month, it’s hard to find a headline that doesn’t mention “AI.” For artists and arts managers, it can now be integrated in every aspect of our work - from creation, to promotion, and general administration. Even your iPhone may soon have AI features integrating messages, calendar, photos, and other personal content. In both music and visual spaces, artists are finding ways to push back on unethical use – while some take legal action, others call for change through the spaces they share their work.

In the News: April 2023

In the News: April 2023

Technologies like artificial intelligence and NFTs continue to break into new industries this April. The United States government licensed ChatGPT, dancers paired with robots, and music industry leaders have been taking a stand on AI-made music. We are in the midst of figuring out where these technologies fit into our lives, and how they will change our industries. Feelings of uneasiness continue. The following stories illustrate a variety of viewpoints on the ways in which technology has been integrated into new and unique settings as of late.

In the News: October 2022

In the News: October 2022

As issues surrounding AI and NFTs continue to come to light, conversations about ethical uses of technology become more complex. This month, we are taking a look at stories that address the issues of data privacy in AI technology, the ongoing legal battlefield of NFTs, and digital strategies in theatre.