entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore

entertainment

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April News: Entertainment Industry Divided on AI Tools

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April News: Entertainment Industry Divided on AI Tools

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

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March News: Privacy, Security, and Trust Busting

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March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

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Chasing Waterfalls: An Early Case Where AI Writes and Performs in an Opera

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Chasing Waterfalls: An Early Case Where AI Writes and Performs in an Opera

The following case study analyzes an opera, Chasing Waterfalls. The opera, which premiered in Dresden, Germany on September 3, 2022, challenged traditional opera expectations by bringing a different way to integrate technology into the opera space. Chasing Waterfalls utilizes Artificial Intelligence (AI) software to write, compose, and perform its own aria live within the show.

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Convergence and Innovation: Exploring How Blockchain is Shaping a New Era in the Korean K-pop Industry

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Convergence and Innovation: Exploring How Blockchain is Shaping a New Era in the Korean K-pop Industry

 Blockchain technology has began to permeate an essential aspect of South Korean culture, the K-pop business. South Korea's K-pop industry, famed for its distinct artistic expression and worldwide clout, is entering a new era of digital innovation. The K-pop industry, as represented by firms such as Modhaus, has begun to use blockchain technology, particularly non-fungible tokens (NFTs) and blockchain-based voting systems, to create new forms of engagement for fans as well as artists and music corporations.

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In What Ways is AI Disrupting the Dance Industry?

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In What Ways is AI Disrupting the Dance Industry?

In the realm of dance, AI has revolutionized training, choreography, and performance. This article explores AI’s impact on the dance industry, and its potential to enhance accessibility, not only for dance but for performing arts at large.

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Horizon 2028 Part 1: The Future of Global Content Licensing

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Horizon 2028 Part 1: The Future of Global Content Licensing

This report considers content and distribution strategies that allow Paramount Global Content Distribution (PGCD) to maximize subscriber growth and external licensing revenue. Given the symbiotic nature of licensing deals among studios, the research team focused on how PGCD can remain competitive in the streaming landscape with a balanced mixture of internally and externally licensed properties.

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Hurdles Made of Dollar Bills: The Gatekeeping of a College Education in Musical Theatre

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Hurdles Made of Dollar Bills: The Gatekeeping of a College Education in Musical Theatre

For this analysis, author Ashley Offman has analyzed Playbill's Top 10 List from the most recent Broadway season. To fully understand the opportunities available for those who are trying to enter the industry, Ashley analyzed the costs of the current (as of November 2023) top 10 most represented schools on Broadway, the competition surrounding the process, and the possible consequences of the Supreme Court’s ruling to end affirmative action.

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

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Engaging the Next Generation Audience for the Legacy Music Artist: Les Paul Case Study

The following research was designed to gain  an understanding of  the legacy artist to further develop the Les Paul brand and increase recognition surrounding his  name. The research team examined strategies for re-introducing Paul in an over-saturated media climate  to younger generations through both quantitative and qualitative analysis.

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To Stream or Not To Stream: Is that the right question anymore?

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To Stream or Not To Stream: Is that the right question anymore?

The current status of digital programming and investment varies widely across the arts and cultural sector. Some organizations have abandoned the streaming technology they experimented with, while others continue to incorporate digital programs and performances into their offerings.  The following research reveals U.S. streaming trends and audience behaviors.