This is Part 2 to Horizon 2028 Part 1: The Future of Global Content Licensing, which breaks down the audience and industry interview perspectives related to Paramount streaming services.
Horizon 2028 Part 1: The Future of Global Content Licensing
This report considers content and distribution strategies that allow Paramount Global Content Distribution (PGCD) to maximize subscriber growth and external licensing revenue. Given the symbiotic nature of licensing deals among studios, the research team focused on how PGCD can remain competitive in the streaming landscape with a balanced mixture of internally and externally licensed properties.