Data Collection & Analytics
Geographical Analysis of nonprofit Data: a how-to case study
Jana Fredricks | Published August 2019
This document is a preparatory guide for those embarking on geographic analysis for the first time. This case study explores how one organization used this type of analysis to inform decisions about donor recruitment and retention. This guide aggregates useful resources, highlights important considerations, and outlines the process of geographic analysis step-by-step using a succinct case study.
OPEN DATA AND DATA VISUALIZATION IN ARTS ORGANIZATIONS
Gillian Kim | Published July 2018
An overview of the open data resources available to arts organizations and high impact data visualization techniques.
LEARNING FROM LEADERS: DATA PRACTICES IN THE OPERA INDUSTRY
Kevin O'Hora | Published February 2016
This case study details four opera companies and how each utilizes external data acquired through their website to inform decision making processes. These practices lend insight into the role of data analysis in the cultural sector at large.
A HANDBOOK FOR ARTS MANAGERS: HOW GOOGLE ANALYTICS CAN HELP SOLVE OPERATIONAL CHALLENGES
Kathleen Grennan | Published January 2016
Though often used to analyze traffic and commerce, Google Analytics is a powerful tool whose applications are near-limitless. In this handbook, AMT Lab contributor Kathleen Grennan illustrates a number of ways in which arts managers of all types can use Google Analytics to make data-driven decisions in operational settings. From obtaining new audiences to helping with fundraising efforts, this is a good introduction to this flexible tool.
FROM STRATEGY TO ANALYSIS: A GUIDE TO NAVIGATING GOOGLE ANALYTICS
Kristen Sorek West | Published August 2015
A comprehensive case study to show how arts managers can use Google analytics to achieve organizational goals.
USING SPATIAL DATA TO ADVANCE PROGRAMMING MISSIONS
Graciela Kahn | Published April 2014
Spatial data hold the potential for arts organizations to make more meaningful decisions regarding programming, whether it be where to locate a piece of public art or which neighborhoods to target in a community outreach program. This paper provides a step-by-step demonstration of how to use GIS software to conduct spatial data analysis to maximize program impact.
MAKING DATA-DRIVEN DECISIONS FOR MARKETING-FOCUSED OUTCOMES
Christine Sajewski | Published January 2014
An introduction to strategic uses of internal arts marketing data.