Marketing & Social Media
Geographical Analysis of nonprofit Data: a how-to case study
Jana Fredricks | Published August 2019
This document is a preparatory guide for those embarking on geographic analysis for the first time. This case study explores how one organization used this type of analysis to inform decisions about donor recruitment and retention. This guide aggregates useful resources, highlights important considerations, and outlines the process of geographic analysis step-by-step using a succinct case study.
GETTING YOUR ARTS ORGANIZATION STARTED WITH LOCATION BASED SOCIAL MARKETING
Peixiao Liu | Published June 2017
This report gives background about LSN technology, its use in arts organizations, why and how arts organizations can take advantage of its benefits, and provides recent case studies of its successful use in organizations around the world.
AN ARTS ORGANIZATION’S GUIDE TO INTEGRATING DIGITAL ANALYTICS INTO SOCIAL MARKETING
Wei Wei | Published April 2017
This step-by-step guide for arts managers gives specific ways to leverage analytics such as Google Analytics and Facebook Insights to make decisions with digital data points.
INSIGHTS INTO GOOGLE ADWORDS FOR ARTS MANAGERS
Seggen Mikael | Published February 2017
Find step-by-step instructions to setting up your first Google AdWords campaign and recommendations to help you derive the most value from the tool.
SOCIAL MEDIA MANAGEMENT SOFTWARE: AN OVERVIEW FOR SMALL ARTS ORGANIZATIONS
Caroline Brent | Published May 2014
How to create a social media management framework and management software that can aid implementation of a social media plan. Includes product comparisons of HootSuite, Sprout Social, and Buffer.
MOBILE TECHNOLOGY AND YOU: A GUIDE FOR ARTS ORGANIZATIONS
Michelle Cheng | Published April 2013
Opportunities and challenges of apps and other mobile website technology.
SOCIAL MEDIA, VIDEO FOOTAGE & THE LAW: WHAT PERFORMING ARTS MANAGERS NEED TO KNOW
Technology in the Arts | Published November 2010
Arts marketers work with rapidly changing technologies on a daily basis. Therefore, they must know how current laws and emerging legal trends will affect their online marketing plans and be prepared to advocate within their organizations for obtaining distribution rights. This paper provides a summary overview of issues concerning copyright as it applies to online video, as well as a list of do’s and don’ts.