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Marketing & Social Media


Geographical Analysis of nonprofit Data: a how-to case study

Jana Fredricks | Published August 2019

This document is a preparatory guide for those embarking on geographic analysis for the first time. This case study explores how one organization used this type of analysis to inform decisions about donor recruitment and retention. This guide aggregates useful resources, highlights important considerations, and outlines the process of geographic analysis step-by-step using a succinct case study.

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GETTING YOUR ARTS ORGANIZATION STARTED WITH LOCATION BASED SOCIAL MARKETING

Peixiao Liu | Published June 2017

This report gives background about LSN technology, its use in arts organizations, why and how arts organizations can take advantage of its benefits, and provides recent case studies of its successful use in organizations around the world.

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AN ARTS ORGANIZATION’S GUIDE TO INTEGRATING DIGITAL ANALYTICS INTO SOCIAL MARKETING

Wei Wei | Published April 2017

This step-by-step guide for arts managers gives specific ways to leverage analytics such as Google Analytics and Facebook Insights to make decisions with digital data points.

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INSIGHTS INTO GOOGLE ADWORDS FOR ARTS MANAGERS

Seggen Mikael | Published February 2017

Find step-by-step instructions to setting up your first Google AdWords campaign and recommendations to help you derive the most value from the tool.

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SOCIAL MEDIA MANAGEMENT SOFTWARE: AN OVERVIEW FOR SMALL ARTS ORGANIZATIONS

Caroline Brent | Published May 2014

How to create a social media management framework and management software that can aid implementation of a social media plan. Includes product comparisons of HootSuite, Sprout Social, and Buffer.

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MOBILE TECHNOLOGY AND YOU: A GUIDE FOR ARTS ORGANIZATIONS

Michelle Cheng | Published April 2013

Opportunities and challenges of apps and other mobile website technology.

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SOCIAL MEDIA, VIDEO FOOTAGE & THE LAW: WHAT PERFORMING ARTS MANAGERS NEED TO KNOW

Technology in the Arts | Published November 2010

Arts marketers work with rapidly changing technologies on a daily basis. Therefore, they must know how current laws and emerging legal trends will affect their online marketing plans and be prepared to advocate within their organizations for obtaining distribution rights. This paper provides a summary overview of issues concerning copyright as it applies to online video, as well as a list of do’s and don’ts.

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