In March of 2019 an international group of artists, technologists, fintech specialists, cultural industry professionals and collectors gathered in Manama, Bahrain for the UNFOLD Art and FinTech Summit. For arts managers curious about what lies on the edge of the art & tech world, and what may be available everywhere in the near future, the following provides a summary of highlights.
Virtual Reality technology is increasingly more sophisticated and powerful, and it’s predicted to fully hit the mainstream within the next year. In the performing arts VR has been adopted slowly, most commonly used for immersive experiences. However, there may be a lost opportunity: institutions can use VR simply to grow audiences.
Shifting audience interests towards interactive and shareable experiences has led many museums to explore the potential of digital engagement tools. Given the costs and changes typically required for successful digital integration, museum staff must first ask themselves why their institution should consider investing in emerging technologies and what they hope to achieve from such an investment.
More than a trend or a buzzword, data analytics is here to stay. Newcomers to arts management may find themselves asking, what does data analytics mean for me, and how and why does my organization need to use it? If you are new to arts management, or the data world in general, this two part series is for you!