Artificial Intelligence, creative industries
Staff Researcher
Artificial Intelligence’s Involvement in the ...

As AI continues to integrate into our everyday lives, how does it impact our creativity? Many researchers and scholars agree that the technology may promote significant opportunities in this space. By introducing novel ideas and opportunities to users, it may be most effective as a tool to augment, rather than replace, human creativity.

Artificial Intelligence’s Involvement in the Human Creative Process
museums, Audience Engagement, Emerging Technology
Staff Researcher
Exploring Integration of XR in Museums to ...

Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.

Exploring Integration of XR in Museums to Enhance Visitor Experience
Artificial Intelligence, Emerging Technology, News & Announcements
Ian Hawthorne
November News: Tech Innovations in Arts and ...

Major breakthroughs in the markets for art, books, and fashion arrive perfectly timed for the holiday season. Tech innovations demonstrate their ability to reshape markets and incentivize commerce across digital economies. From fine art to rare fashion finds, tech is redefining how we navigate digital art and cultural commerce. Read on to learn how you might make your next purchase with the help of artificial intelligence or the blockchain. 

November News: Tech Innovations in Arts and Culture Markets
entertainment, Film
Staff Researcher
Part II: Game IP: From Console to Screen

As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see. 

Part II: Game IP: From Console to Screen
Data, Digital Futures
Staff Researcher
Digital Colonialism in the Global Sphere

Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.

Digital Colonialism in the Global Sphere

entertainment

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Part II: Game IP: From Console to Screen

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Part II: Game IP: From Console to Screen

As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see. 

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Part I: Playing the Game: The Convergence of Video

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Part I: Playing the Game: The Convergence of Video

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

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Part II: Stakeholder Interests in the Future of AI and Entertainment

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Part II: Stakeholder Interests in the Future of AI and Entertainment

How will AI-generated content transform the entertainment industry? And what are the impacts on employment, content development, budgets, contracts, legislation, and privacy rights? Part II of this research by Heinz College Master of Entertainment Industry Management students provides an in-depth analysis of survey and interview data from entertainment lawyers, educators, and other industry professionals.

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Part I: A New Era of AI in the Entertainment Industry

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Part I: A New Era of AI in the Entertainment Industry

As exemplified by the Hollywood strikes of 2023, we find ourselves in a new era of Artificial  Intelligence in film and television. While studios are looking to cut costs, performers seek job security, and consumers seek quality content. Through research conducted in collaboration with facial motion capture technology provider Faceware Technologies Inc., Master of Entertainment Industry Management students at Carnegie Mellon sought to gain insight on how AI-generated content will transform existing industries, including how this technology could affect employment in the entertainment industry, content development,  budgets, contracts, legislation, and privacy rights.

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Multilingual Technology for Global Entertainment: A Case Study of Netflix

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Multilingual Technology for Global Entertainment: A Case Study of Netflix

Central to Netflix’s growth is the company’s keen understanding of its diverse, international markets—Netflix is the leader in multilingual access in the entertainment field. What can we learn from the company’s practice?

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The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part Two

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The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part Two

Social media is infused into the daily lives of Gen Z and Millennials. In order to reach and meaningfully engage with IND18-35, organizations should build a thoughtful social media presence to funnel the IND18-35 community to specific content. Initially, organizations should identify existing Gen Z and Millennial parties as key stakeholders and partner with them to create interactive, promotional content on social media. The focus should be on TikTok and YouTube as 75% of survey respondents ranked one of these platforms as their primary source of short-form content.

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The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part One

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The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part One

Millennial and Gen Z consumers have forever altered the entertainment landscape. Shifts in their viewing habits are being motivated by a sense of community, increasingly short attention spans, and pragmatic decision-making spurred by coming of age in a digital and internet-driven environment. To fulfill these motivations, they have increasingly turned their attention to short-form content. this article offers insights on how and why Gen Z and Millennial consumers watch content.

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The Monopoly Game: How Consolidation Jeopardizes Content Independence in Gaming

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The Monopoly Game: How Consolidation Jeopardizes Content Independence in Gaming

Throughout my tenure as Chief Editor of Research at AMT Lab, I have focused on the benefits of the gaming industry for nonprofits, as well as the monopolistic tendencies and battles of Big Tech, specifically regarding arts and entertainment. Recently, these two worlds have collided, as a wave of consolidation in the gaming industry has raised a new set of antitrust concerns across the globe. In the center of it all? None other than Microsoft, a Big Tech giant that has evaded the antitrust spotlight over the past few years – until now. Due to the expanding value of the video gaming industry at over $300 billion, mergers and acquisitions seemed an obvious destiny bound for the trials and tribulations of antitrust litigation. Microsoft has successfully inserted itself into the gaming industry, incited the largest wave of consolidation that it has ever seen, and merged its dominant position in the sector with its Big Tech-skewed Metaverse goals.

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An Industry of Secrecy: Why Streaming Companies Hide Viewership Data

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An Industry of Secrecy: Why Streaming Companies Hide Viewership Data

The entertainment industry in a post-pandemic and streamer-heavy world bears a sigil of secrecy. Viewership data for films and television shows on Netflix, Hulu, Amazon Prime Video, HBO Max, Disney Plus, Apple TV Plus, and other streaming services is highly monitored behind closed doors at these companies. Streaming consumption skyrocketed at the beginning of the COVID-19 pandemic, as people around the world were forced to stay at home. During the same time, online TV/video consumption increased from 1.7 hours to 6.5 hour. The pandemic fast-tracked the world’s shift to streaming, as it became one of the only accessible entertainment platforms, forcing the general public to decide which streaming services to invest in, largely because of cost.

Maximizing Concert Experiences Through AR & VR

Maximizing Concert Experiences Through AR & VR

The application of Virtual and Augmented reality in music has been around for a while. From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity.