Strategy

Strategies in the Streaming Industry: Bally Sports as Case Study

Strategies in the Streaming Industry: Bally Sports as Case Study

This case study for Bally Sports shows that sports fans’ top priority for streaming is accessible, reliable, and interesting content. As a result of these findings, the recommendations to maintain longevity in the streaming industry focus on the importance of brand awareness, user experience, representative content, and potential partnership integrations.

The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part Two

The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part Two

Social media is infused into the daily lives of Gen Z and Millennials. In order to reach and meaningfully engage with IND18-35, organizations should build a thoughtful social media presence to funnel the IND18-35 community to specific content. Initially, organizations should identify existing Gen Z and Millennial parties as key stakeholders and partner with them to create interactive, promotional content on social media. The focus should be on TikTok and YouTube as 75% of survey respondents ranked one of these platforms as their primary source of short-form content.

Managing Privacy, Identity, And Virtual Worlds In Video Games: Part Two

Managing Privacy, Identity, And Virtual Worlds In Video Games: Part Two

In Part Two investigating video game user privacy, the authors highlight the study’s user research and give an analysis of how gamers and companies perceive data privacy, as well as which video game companies provide the most options in terms of privacy settings.

Managing Privacy, Identity, and Virtual Worlds in Video Games: Part One

Managing Privacy, Identity, and Virtual Worlds in Video Games: Part One

The video gaming business is now a world-leading entertainment industry with nearly 180 billion U.S. dollars in market value (Statista, 2021). As more private information and in-game data are collected and utilized to support gaming, it may also threaten the safety of gamers' privacy. Therefore, it is essential for gaming companies to understand the business implications of collecting and using gamers’ private information. There have been studies that take account of the privacy landscape across industries, but privacy in the gaming industry remains less examined given its complexity and rapid recent growth.

Be Bold and Transform: Takeaways from the 2022 Alliance of American Museums Conference

Be Bold and Transform: Takeaways from the 2022 Alliance of American Museums Conference

The 2022 Alliance of American Museums’ conference in Boston offered bold and transformative ideas that all arts organizations need to understand as they re-create their operations and strategies for 2022 and beyond. Recognizing that “Normal is not the goal post” is the critical first step. A summary of highlights from my point of view might inspire you, or at least offer excellent conversation starters in your next meetings.