With AI’s ability to automatically produce content and process complicated datasets with high accuracy, museums worldwide are exploring ways in which this innovative technology can help them better achieve their missions and advance accessibility efforts. Through case studies, learn about three applications of this technology: content digitalization, language accessibility, and visual description.
October was filled with new debates on AI policies, a halt to one of the most significant AI safety bills in the United States, and a host of new AI developments in video, music, and even podcasts.
Arts and cultural nonprofits often operate in multiple markets for earned and contributed revenue. With increasing attention on data-driven decision making, effective market orientation often depends on effective data use. This fundamental collection, transmission, use, and interpretation of data within an organization collectively contributes to what can be considered an organization’s data culture.
Museums have increasingly begun to volunteer their spaces as polling places, acting as a democratic vehicle for their communities and adding to the greater fabric of America’s election infrastructure. In doing so, they can support local democratic processes and prove to their communities that they are not unbreachable temples for the elite, but open platforms for the people.
As exemplified by the Hollywood strikes of 2023, we find ourselves in a new era of Artificial Intelligence in film and television. While studios are looking to cut costs, performers seek job security, and consumers seek quality content. Through research conducted in collaboration with facial motion capture technology provider Faceware Technologies Inc., Master of Entertainment Industry Management students at Carnegie Mellon sought to gain insight on how AI-generated content will transform existing industries, including how this technology could affect employment in the entertainment industry, content development, budgets, contracts, legislation, and privacy rights.
Naver Webtoon, introduced in “Hallyu 3.0: The Webtoon Takeover,” is the world’s leading webcomics reading application with over 72 million monthly users. Much like Youtube and Spotify, Webtoon manages a user-generated content platform featuring the works of over 130,000 amateur and professional cartoonists. Comics that are uploaded to Webtoon’s user-generated content section, Webtoon Canvas, and have at least 1,000 subscribers and 40,000 monthly page views earn a 50% share of Webtoon’s advertising revenue. Webtoon offers additional payout opportunities including a creator rewards program and their Original Series publishing program that offers exclusive rights publishing contracts and promotion through the platform. This article returns to the question posed in the previous article: How to content generators incorporate Webtoon into their professional practice and to what measures of success?
Have you wanted to learn more about video streaming in the arts but weren’t sure where to start? This list of resources includes examples of video-on-demand (VOD) streaming platforms in the arts, tools for arts organizations considering their own platforms, and news articles covering the sector’s transition to digital.
The landscape of the unscripted video industry is changing. Part 1 of this series explores four case studies demonstrating the current landscape and what features are most appealing to audiences. In this section, the researchers look to experts in the video industry and fans to explore how the landscape is changing and what content providers should expect. This research is applicable to any content provider of unscripted videos. Furthermore, this research serves as an excellent study for understanding what audiences are seeking from the entertainment industry.
The Subscription Video on Demand (SVOD) platform is changing the way viewers watch home entertainment and traditional studios. It is increasingly more difficult to understand an audience’s viewing habits in the over-saturated unscripted programming industry due to the lack of viewer data collection capabilities of SVOD platforms. Through the research and case studies presented in this study, one can better understand a potential audience and what compels them to this type of entertainment.
UX design explains how organizations value and practice relationships with audiences. These relationships are defined by the single and accumulated experiences that occur through interacting with an object in a given context. If an institution truly understands how audience members consciously and subconsciously interact in a given environment, they can better design their spaces and develop programming.
Public art in commercial and recreational structures is a means to bring communities together and directly connect people with the physical space around them. Typically, public art is presented in the form of murals, sculptures, architecture, and environmental art. In addition to social bridging, public artworks can serve as identity-markers for particular locations, mediums to express distinct points of view, and vehicles to inspire personal and social change.
As digital crowdsourced art continues as a mode of art making, it is necessary to developed an understanding of which features of digital arts programming are crucial in the engagement of digital audiences. The following analysis of four digital art projects focuses on the participatory, rather than the interactive, specifically projects wherein audiences become artists by participating in the creation of a piece of art by making one or more creative contributions. Perhaps not surprising, agency and control were identified as significant to participation.
Arts Marketers -- you know the news: mobile is the future and the future is here. Data is necessary to navigate that space, and a recent research report by Jack Loechner breaking down the recent white paper by MobileFirstWorld offers some excellent data on mobile behaviors and strategies to improve on the current national rate of cart abandonment: 78%. To start: here is some startling data that might convince you that mobile is here. Over 30% of the human populations has a smartphone. And once in a user's hand, he checks it over 150 times per day. (Is that you?)
