Auctions are a longstanding tradition for many nonprofit organizations. Mobile bidding can streamline the bidding process and increase donor engagement.
Go mobile or go home? Strategies for Success
Arts Marketers -- you know the news: mobile is the future and the future is here. Data is necessary to navigate that space, and a recent research report by Jack Loechner breaking down the recent white paper by MobileFirstWorld offers some excellent data on mobile behaviors and strategies to improve on the current national rate of cart abandonment: 78%. To start: here is some startling data that might convince you that mobile is here. Over 30% of the human populations has a smartphone. And once in a user's hand, he checks it over 150 times per day. (Is that you?)
SecondSundaySurvey: Trends in Digital Video Consumption
More and more arts organizations are investing in digital video production as a means of engaging audiences who want to know more about arts programming. These audiences connect across a spectrum of devices, so knowing how audiences consume video will help organizations create the best format for engagement. A new survey conducted by Ooyala illuminates these patterns and provides vital insight to the conversation surrounding video distribution.
#SundaySurvey Mobile Tech and the Changing Workforce
Arts organizations spend a considerable amount of time discussing how to attract the millennial audience. Equally significant is how to attract the millennial employee. Attracting digital natives to any aspect of your organization requires understanding their assumptions for connectivity. A recent survey sponsored by DOMO and CEO.com proves what one might guess from observation – digital natives expect “a mobile-first workplace”
