Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
This article—focused on software—is the second in a series focused on informing our readers about home studio technology. The broad categories covered in this post—graphics and illustrations, audio, video, streaming, web services, and podcast services—detail the most popular tools and well-regarded alternatives that can help you improve your working-from-home experience.
The quarantine and social distancing guidelines for this pandemic have shifted many areas of life online. Many arts administrators, along with those in other career fields, are in their seventh month of working remotely and may be looking for ways to improve their experiences. This guide is meant to help improve the quality of experience for virtual work and social meetings through home studio technology, and to provide creators and hobbyists with information to get started with or improve their projects.
More and more arts organizations are investing in digital video production as a means of engaging audiences who want to know more about arts programming. These audiences connect across a spectrum of devices, so knowing how audiences consume video will help organizations create the best format for engagement. A new survey conducted by Ooyala illuminates these patterns and provides vital insight to the conversation surrounding video distribution.
Technology in the Arts is pleased to present our new white paper Online Audience Engagement: Strategies for Developing Jazz and Classical Audiences, spearheaded by writer Tara George.
Many of you may remember critic Terry Teachout’s controversial Wall Street Journal article that asked if jazz could “be saved?” Teachout’s article, in response to the NEA’s 2008 Survey of Public Participation in the Arts, prompted a variety of reactions across the field. Despite much of the hostility directed at Teachout, his question and concerns seemed to be valid and worth exploring, especially since the survey indicatedthat audiences (particularly for jazz, classical and opera music) were shrinking and growing older at an alarming rate. An interesting twist came in 2010 with the release of the NEA’s Audience 2.0 survey. A key finding in this survey was that Americans who participate in the arts through technology and electronic media (television, Internet, handheld devices) were three times more likely to attend a live arts event. Much like Teachout’s initial article, this survey also prompted a round of discussion about correlation and causation. Despite the controversy and debate, it is undeniable that technology is one of the most promising tools that organizations can use to build a younger fan base.
This white paper explores the role that digital marketing is now playing in building audiences in the jazz and classical music realm. This report also highlights the work of several artists and organizations at the forefront of reaching and developing new audiences online. It’s important to note, however, that most of the organizations and artists here would classify their work and the music they present as a hybrid of multiple genres. Though that distinction falls outside the scope of this report, it’s an important trend to take note of that can have a direct impact on digital marketing. Finally, we have provided a concise 4-step guide as an example of how many organizations actually implement best practices.
Organizations Highlighted:
We hope that you find each case study in this report to be encouraging and inspiring! Here were a few of the organizations we featured:
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