Are today’s children prepared for the workforce they will enter? Read all about how the arts and technology can make a positive impact in education.
Lights, Camera, Quadrotors!
Art + Tech = Fashion at the Carnegie Museum of Art
Content is King: Matt Britten and the Broadway Briefing
News Roundup: Met Museum, Facebook Video, Google Chrome VR, and Wireless Power Transmission
Live Broadcasts and Performing Arts - Friends or Foes?
White Paper Wednesday: Data Practices in the Opera Industry
Learning From Leaders: Data Practices in the Opera Industry
How are marketing departments at large American Opera institutions using their data? This new Whitepaper by AMT-Lab Contributor Kevin O'Hora uses four case studies to paint a picture of how companies are using data acquired by their website. Full of insights for marketing departments across disciplines, this publication includes software recommendations as well as general strategies and best practices applicable to any arts marketer.
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.
Utilizing Data Through Search Engine Optimization
Is your arts organization maximizing it’s potential for earned income? You may be missing out on a huge opportunity for revenue generated by your website and social media if you are not closely monitoring your position in online search results. For arts organizations in the 21st century, maximizing the return on investment of digital campaigns is not a matter of creating the best website, but in mastering the art of search engine optimization (SEO).
Operatic Analytics
It is easy to see the ways that the production and consumption of opera have changed to match the needs of the 21st century consumer. However, it is difficult to identify similar changes reflected in the way that opera is managed. Opera companies have altered the product they are offering, but have they come up with new metrics to measure and manage their success?