Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

big data

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The Importance of Nonprofits' Prioritization of Patron Privacy

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The Importance of Nonprofits' Prioritization of Patron Privacy

In 2021, TikTok updated its privacy policy which allowed it to collect biometric data on its users, including faceprints and voiceprints. Rather than explicitly informing its users about this change, the app vaguely communicated that they were issuing a “privacy update.” Once people found out what the update entailed, concern rightfully grew. This type of data collection indicates a significant shift from companies collecting behavioral data on their consumers to something much more invasive and without true consent. Only 36% of Americans trust tech companies using facial recognition technology. In general, public trust in Big Tech has been steadily falling in the United States. Regardless, however, most people still click “accept” to the Terms & Conditions on any website without actually knowing what is being agreed to, indicating a disconnect between what US citizens expect from businesses and what is actually being conducted. With a lack of national protection, nonprofit organizations must assume responsibility in protecting personal consumer data and using it ethically.

Why Arts Nonprofits Should Care about Big Tech Lawsuits

Why Arts Nonprofits Should Care about Big Tech Lawsuits

Antitrust lawsuits in the United States had its historical beginnings with the Carnegie Steel and Standard Oil monopolies. The early 20th century was a time of trust-busting and a battle of government regulation of these industries, which were seemingly impossible to control due to their power through insurmountable wealth and market domination. Then, the 70s and 80s saw the trust busting of the Bell System in the sector of telephones and communication. Now, almost exactly a century after the passing of the antitrust laws and almost a half-century after the most recent conglomerate disaggregation, monopolies adjacent to the industry of telephone and communications run rampant in the United States – and the government is again facing difficulty in quelling their expansive power. This article will analyze three ongoing and one recently closed antitrust cases against Amazon, Apple, Alphabet, and Meta, and suggest effects that the rulings may have on how the nonprofit industry functions.

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5G Adoption at Your Arts Organization: Benefits and Considerations

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5G Adoption at Your Arts Organization: Benefits and Considerations

The pandemic has advanced the discussion for a faster expansion of 5G, a new generation of the wireless network that is believed to revolutionize industries and facilitate the new remote work environment. What can the art world expect to gain from adopting this new generation of wireless network and how can it be most efficiently utilized to support the goals of each individual and organization? This research examines the potential implications and caveats of 5G adoption in the arts and cultural industry.

Learning From Leaders: Data Practices in the Opera Industry

Learning From Leaders: Data Practices in the Opera Industry

How are marketing departments at large American Opera institutions using their data? This new Whitepaper by AMT-Lab Contributor Kevin O'Hora uses four case studies to paint a picture of how companies are using data acquired by their website. Full of insights for marketing departments across disciplines, this publication includes software recommendations as well as general strategies and best practices applicable to any arts marketer.