In 2021, TikTok updated its privacy policy which allowed it to collect biometric data on its users, including faceprints and voiceprints. Rather than explicitly informing its users about this change, the app vaguely communicated that they were issuing a “privacy update.” Once people found out what the update entailed, concern rightfully grew. This type of data collection indicates a significant shift from companies collecting behavioral data on their consumers to something much more invasive and without true consent. Only 36% of Americans trust tech companies using facial recognition technology. In general, public trust in Big Tech has been steadily falling in the United States. Regardless, however, most people still click “accept” to the Terms & Conditions on any website without actually knowing what is being agreed to, indicating a disconnect between what US citizens expect from businesses and what is actually being conducted. With a lack of national protection, nonprofit organizations must assume responsibility in protecting personal consumer data and using it ethically.