GenAI

How Generative AI is Impacting Digital Marketing

How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

February News: AI Watermarking, Text-to-Video, Licensing, and Social Media as News

February News: AI Watermarking, Text-to-Video, Licensing, and Social Media as News

February’s news continues to focus on AI with 3 key stories:  OpenAI’s watermark for Dall-E, Sora’s release, and Reddit’s controversial AI licensing deal (with a side note to their plan to go public as a company). Data has also emerged to reveal Facebook’s loss of domination in the news space as Gen Z through Gen X are turning to Instagram and TikTok.