As technology continues to reshape the arts and entertainment landscape, our readers and listeners have shown a clear appetite for understanding these transformations. From AI's role in creative processes to the evolution of virtual reality and streaming, this year's most popular content reveals the questions on everyone's minds.
Research Update: Navigating Digital Analytics for Social Marketing
10 Arts Marketing Tips to Fuel Change In Your Nonprofit
Utilizing Data Through Search Engine Optimization
Is your arts organization maximizing it’s potential for earned income? You may be missing out on a huge opportunity for revenue generated by your website and social media if you are not closely monitoring your position in online search results. For arts organizations in the 21st century, maximizing the return on investment of digital campaigns is not a matter of creating the best website, but in mastering the art of search engine optimization (SEO).
21st Century Lessons from Capacity Interactive's Digital Marketing Bootcamp
Guest Correspondent Randolph Jones of the Oregon Shakespeare Festival attended Capacity Interactive's 2015 Digital Marketing and left elated and hopeful. The conference focused on the intersection of technology, marketing, and the arts and featured presenters from across the sector. To learn more about what these presenters had to say, and to see what insight Jones draws himself, read the full article here.




