More than a trend or a buzzword, data analytics is here to stay. Newcomers to arts management may find themselves asking, what does data analytics mean for me, and how and why does my organization need to use it? If you are new to arts management, or the data world in general, this two part series is for you!
Data collection and communication is an essential tool for effectively managing arts organizations. Data visualization techniques can reveal organizational or industry insights in a manner which is easy for managers to understand and communicate to their stakeholders. Explore sources for open source data, and low cost, high impact data visualization tools in this new white paper.
This week, we take a look back at Kristen Sorek West's publication that gives arts managers an understanding about how Google Analytics can drive an organization's success.
Is your arts organization maximizing it’s potential for earned income? You may be missing out on a huge opportunity for revenue generated by your website and social media if you are not closely monitoring your position in online search results. For arts organizations in the 21st century, maximizing the return on investment of digital campaigns is not a matter of creating the best website, but in mastering the art of search engine optimization (SEO).
First launched in 1996, HSX is a free web-based multiplayer gaming simulator of American film industry. The rules are simple: players use virtual currency to buy, sell, short and cover “shares” of films, directors, actors and other related virtual securities. Although the exchange is entirely fictional, it reacts to actual industry-related news, making itself a community and information hub for both professionals and enthusiasts in the film industry.
Social media use has become nearly universal among arts organizations. A 2012 social media study conducted by Pew Research Center demonstrated just how widespread social media usage was, with Facebook and Twitter as the most popular platforms by far. What best practices exist for social media use, and is managing more platforms necessarily better?
As many arts marketers, social media gurus, and nonprofit professionals attest, the question for nonprofit arts organizations is no longer whether or not to use social media but rather how to use it most effectively. This shift is reflected by AMT Lab readers’ responses to our 2014 AMT Lab Reader Poll, where a whopping 76% of respondents indicated they would like to see additional research on social media analytics while only 31% indicated interest in research on social media platforms themselves.