Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

analytics

Business Intelligence & Analytics in the Arts

Business Intelligence & Analytics in the Arts

The idea of collecting data is not new within the nonprofit world. Today, community-facing nonprofits are realizing how critical data collection is in achieving and reporting on their missions. According to the most recent edition of Salesforce’s Nonprofit Trends Report, organizations that ranked higher for digital maturity, or their ability to leverage data to inform decision-making, had a greater likelihood of exceeding goals during (and after) the COVID-19 pandemic. As more user-friendly technology are applied in CRM systems, the obstacles of domain knowledge are diminishing. This results in a positive implication of what these systems can do for nonprofits and how it can transform how these organizations are run. However, the lack of budget and training resources makes the obtention of these systems unlikely for many nonprofit organizations.

,

Google Suite’s Top Features for Maximizing Analytics

,
Google Suite’s Top Features for Maximizing Analytics

Google Analytics is an indispensable tool for any business to better serve its customers, achieve business goals, and build successful marketing campaigns. Used by itself, analytics is a powerful tool that can help an organization optimize its website and customer pathways. However, integrating additional tools within the Google Suite of tools offers more nuanced and informative means of maximizing data integration and your understanding of your institution’s website connections and conversion. This research report gives a how to for 7 critical Google Suite tools to maximize Google Analytics impact.

,

A Simple Guide to Data Analytics for Nonprofits

,
A Simple Guide to Data Analytics for Nonprofits

More than a trend or a buzzword, data analytics is here to stay. Newcomers to arts management may find themselves asking, what does data analytics mean for me, and how and why does my organization need to use it? If you are new to arts management, or the data world in general, this two part series is for you!

, , , ,

New White Paper: Open Data and Data Visualization in Arts Organizations

, , , ,
New White Paper: Open Data and Data Visualization in Arts Organizations

Data collection and communication is an essential tool for effectively managing arts organizations. Data visualization techniques can reveal organizational or industry insights in a manner which is easy for managers to understand and communicate to their stakeholders. Explore sources for open source data, and low cost, high impact data visualization tools in this new white paper.

Learning How To Visualize Data: Free & Low Cost Professional Development for Beginners

Learning How To Visualize Data: Free & Low Cost Professional Development for Beginners

Graphing is something that many people have had to do, whether it was in 9th grade algebra or on last year’s annual report. For some managers this is a simple task, but for others it is more difficult. Here is a list of how to start learning these skills and where these courses can be found online.

, ,

Going Beyond Google: Data Sources and Visualization

, ,
Going Beyond Google: Data Sources and Visualization

Finding data and analyzing it takes time, something in short supply for most arts managers.  But without taking the time to collect and analyze data, arts managers are making decisions without knowledge. Here are two tools and one source to consider as you move forward in your work.

Utilizing Data Through Search Engine Optimization

Utilizing Data Through Search Engine Optimization

Is your arts organization maximizing it’s potential for earned income?  You may be missing out on a huge opportunity for revenue generated by your website and social media  if you are not closely monitoring your position in online search results.  For arts organizations in the 21st century, maximizing the return on investment of digital campaigns is not a matter of creating the best website, but in mastering the art of search engine optimization (SEO).

, , ,

Hollywood Stock Exchange: A League of Its Own

, , ,
Hollywood Stock Exchange: A League of Its Own

First launched in 1996, HSX is a free web-based multiplayer gaming simulator of American film industry. The rules are simple: players use virtual currency to buy, sell, short and cover “shares” of films, directors, actors and other related virtual securities. Although the exchange is entirely fictional, it reacts to actual industry-related news, making itself a community and information hub for both professionals and enthusiasts in the film industry.