In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.
What does CRM data actually look like, and how can you use it to help your audience segmentation efforts? Find out here.
Justin Gilmore gives a sneak peak into to the future of must-have CRM features.
Jami Rutherford is a project manager with Cloud for Good, a Salesforce Consulting Partner and Certified B Corporation that helps nonprofits advance their mission via the Salesforce platform. Jami recently sat down with AMT Lab contributor Katie Grennan to discuss how she has seen technology impact the arts industry and what she feels the future holds for the increasing intersection points between the two.