entertainment, Film
Staff Researcher
Part I: Playing the Game: The Convergence of ...

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

Part I: Playing the Game: The Convergence of Video
Artificial Intelligence, Conferences, museums
Brett Crawford
Future of Museums Summit 2024 Key Takeaways

Sustainability and AI were at the forefront this year at the American Alliance of Museums (AAM) Future of Museums Summit. What role will museums play in creating climate-friendly communities? And how can AI be used to maximize efficiency, increase accessibility, and deepen engagement? Read key conference takeaways from Xueer Ho and Dr. Brett Ashley Crawford.

Future of Museums Summit 2024 Key Takeaways
Analytics, Data, Management
Ian Hawthorne
Data Cultures Part II: Breaking Free from the ...

An overemphasis on data-driven work within the nonprofit sector has been shown to result in cycles of disempowerment, driven by third-party data demands of funding bodies.. This compounds due to the many market orientations nonprofits need to adopt, particularly prevalent among the arts. A key to navigating these markets and funder requirements lies in identifying a specific data culture best fit for your organization and investing in resources and training in order to achieve that framework sustainably.

Data Cultures Part II: Breaking Free from the Cycle of Disempowerment
Accessibility, Artificial Intelligence, museums
Staff Researcher
Envisioning the Future of Museum Accessibility ...

With AI’s ability to automatically produce content and process complicated datasets with high accuracy, museums worldwide are exploring ways in which this innovative technology can help them better achieve their missions and advance accessibility efforts. Through case studies, learn about three applications of this technology: content digitalization, language accessibility, and visual description.

Envisioning the Future of Museum Accessibility Through Artificial Intelligence
Artificial Intelligence, Public Policy, News & Announcements
Ian Hawthorne
October News: New Policies and Possibilities ...

October was filled with new debates on AI policies, a halt to one of the most significant AI safety bills in the United States, and a host of new AI developments in video, music, and even podcasts.

October News: New Policies and Possibilities for AI

CRM systems

Business Intelligence & Analytics in the Arts

Business Intelligence & Analytics in the Arts

The idea of collecting data is not new within the nonprofit world. Today, community-facing nonprofits are realizing how critical data collection is in achieving and reporting on their missions. According to the most recent edition of Salesforce’s Nonprofit Trends Report, organizations that ranked higher for digital maturity, or their ability to leverage data to inform decision-making, had a greater likelihood of exceeding goals during (and after) the COVID-19 pandemic. As more user-friendly technology are applied in CRM systems, the obstacles of domain knowledge are diminishing. This results in a positive implication of what these systems can do for nonprofits and how it can transform how these organizations are run. However, the lack of budget and training resources makes the obtention of these systems unlikely for many nonprofit organizations.

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A Look at the Intersection of CRM Systems and Digital Giving in the Arts Fundraising Landscape

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A Look at the Intersection of CRM Systems and Digital Giving in the Arts Fundraising Landscape

Customer relationship management (CRM) systems are integral to any arts organization. They allow for the organization to collect data on their patrons in order to create better relationships with them. However, the current pandemic has shown some areas for improvement, specifically in terms of current technology’s relevance. One such area is the intersection of CRM systems and digital giving. Up-to-date and easy-to-use technology can put an organization ahead, but it is going to take a dedicated strategy to ensure progress.

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Integrating Social Media Data Into CRM Systems: Using Your CRM To Its Full Potential

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Integrating Social Media Data Into CRM Systems: Using Your CRM To Its Full Potential

This white paper explores the importance of integrating social media data into an organization’s CRM to improve Customer Knowledge Management (CKM). By increasing the information collected CRMs can be more effective, leading to greater efficiency and productivity. Learn how arts organizations can gather more data to better understand their customers by integrating social media into a CRM system.

Podcast: CRM and Social Media Integration

Podcast: CRM and Social Media Integration

In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.