This white paper explores the importance of integrating social media data into an organization’s CRM to improve Customer Knowledge Management (CKM). By increasing the information collected CRMs can be more effective, leading to greater efficiency and productivity. Learn how arts organizations can gather more data to better understand their customers by integrating social media into a CRM system.
Artificial Intelligence, entertainment, News & Announcements
An eventful March unfolds in the arts, technology, and entertainment space. With the sale of TikTok still pending, well-known tech investors like Perplexity, Microsoft, and Oracle throw their hats in the ring. And, though ethical debates of AI-generated and AI-assisted work are ongoing, it is finding success in the auction houses and award ceremonies. Meanwhile, recent tech acquisitions may signal a shift in the music industry, and South by Southwest (SXSW) is making a strategic adjustment following this year’s festival. Read the highlights.
In an age when content creation is set to hyper-speed and cast across chaotically-changing social media platforms, journalism has become embroiled in the crossfire. Some approaches to the form have embraced such change, turning to more decentralized and personality-driven forms of reporting and analysis to survive the ever-choppier digital waters. Learn how AI and social media giants are impacting this evolving journalism ecosystem.
entertainment
With this increased competition form live service gaming, consumer expectations continue to shift and grow. In Part II of this capstone research by Heinz College Master of Entertainment Industry Management students, the team has employed data-gathering methods such as interviews, a survey, and social listening to better understand factors influencing player engagement and retention.
entertainment
Live service games, or LSGs, are one of the largest drivers in gaming revenue. However, as the market continues to saturate, game developers are finding it difficult to sustain players. In part one of this capstone study by Heinz College Master of Entertainment Management students, learn more about the background of these games and what has made them so successful.
Artificial Intelligence, entertainment, News & Announcements
In the middle of awards season, major announcements in the media and entertainment industry defined February’s news. While Spotify prepares to ramp up its product offerings, new AI-powered tech is winning Grammys and helping make magic happen on the big screen. All this takes place in the shadow of some major policy announcements regarding copyright and AI.
