Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
If you work in your organization’s management systems, how often are you caught by data that you cannot trust? The degradation of data integrity typically comes from human error (entry of data or maintenance), formatting inconsistencies, collection processing errors or data field misalignment, or, for larger companies, data breaches. This article will help clarify how to create ecosystems for data integrity and the opportunity a strong data infrastructure provides for a data-ready future.
With the digitization of our world, data has proven to be incredibly useful for arts and entertainment organizations in terms of decision-making and strategy formation. However, organizations can often be at a loss with how to collect data, how to format data visually, or how to use the data to achieve their goals. What follows is a discussion/outline of two methods for gathering external data for internal use in arts and entertainment institutions: web scraping and data scraping.
In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.
Data collection is an imperative in today’s economy; the lack of data collection results in ineffective and costly operations and marketing efforts. However, data collection is just the first step; what museums do with their data is the key to harnessing the power of Big Data and helping organizations succeed.
This season at Dallas Theatre Center (DTC), a great love story unfolded; however, it was not presented on the stage. During a recent TRG Executive Summit, Managing Director Heather Kitchen shared a tale of romance which both inspired and invoked a bit of envy from the other participants. It was the story of her data manager and the two departments that loved her.
This post, originally published on Analysis from TRG Arts, is the first in a series by TRG’s VP of Data Services Steve Loyd addressing data management and how it can help organizations.
