In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.
Find out all about how arts organizations across the country are currently collecting patron data and some best practices based on a recently administered national benchmarking study.
Data collection is an imperative in today’s economy; the lack of data collection results in ineffective and costly operations and marketing efforts. However, data collection is just the first step; what museums do with their data is the key to harnessing the power of Big Data and helping organizations succeed.
This season at Dallas Theatre Center (DTC), a great love story unfolded; however, it was not presented on the stage. During a recent TRG Executive Summit, Managing Director Heather Kitchen shared a tale of romance which both inspired and invoked a bit of envy from the other participants. It was the story of her data manager and the two departments that loved her.
This post, originally published on Analysis from TRG Arts, is the first in a series by TRG’s VP of Data Services Steve Loyd addressing data management and how it can help organizations.