Customer relationship management (CRM) systems are integral to any arts organization. They allow for the organization to collect data on their patrons in order to create better relationships with them. However, the current pandemic has shown some areas for improvement, specifically in terms of current technology’s relevance. One such area is the intersection of CRM systems and digital giving. Up-to-date and easy-to-use technology can put an organization ahead, but it is going to take a dedicated strategy to ensure progress.
Gifting and Giving for 2020 Holidays
Everything about this year has been different, and that includes how we show our appreciation for the people we love and the organizations we care about around the holiday season. Since in-person holiday gift exchanges aren’t possible, many people will be looking to the internet to send gifts to their loved ones near and far. We have compiled some trending gifts and resources to inspire your holiday gift giving. The end of the year also brings a rise in donations from end-of-year giving. We looked at some expected giving trends for this year and ways you can support artists and arts organizations.
Selling Online: An Abridged History of E-Commerce
When you need a book, you no longer jump in a car and drive to a bookstore. Instead, with just a few clicks on the computer, your book will be waiting at your front door in two days or instantly online. E-Commerce has become a natural and regular part of people’s lives, and nonprofits should evaluate this trend when managing their revenue sources.