Artificial Intelligence, Social Media, Surveys
Samantha Sonnet
What Are Museum Professionals Saying About ...

The use of generative AI (GenAI) tools is becoming increasingly prevalent in marketing, particularly for smaller organizations or nonprofits seeking innovative ways to engage audiences and improve workflow efficiency. This article dives into data collected through a survey that was sent out to museum professionals in Pittsburgh and Cleveland to better understand how and if they are utilizing generative AI tools in their marketing strategies.

What Are Museum Professionals Saying About Generative AI for Marketing?
entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban

holiday downtime

Gifting and Giving for 2020 Holidays

Gifting and Giving for 2020 Holidays

Everything about this year has been different, and that includes how we show our appreciation for the people we love and the organizations we care about around the holiday season. Since in-person holiday gift exchanges aren’t possible, many people will be looking to the internet to send gifts to their loved ones near and far. We have compiled some trending gifts and resources to inspire your holiday gift giving. The end of the year also brings a rise in donations from end-of-year giving. We looked at some expected giving trends for this year and ways you can support artists and arts organizations.

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Holiday Downtime? Brush Up on Tech

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While the holidays can sometimes seem very busy (especially if you're a dance company producing 'The Nutcracker'), there is typically a great deal of office downtime. Therefore, I'm issuing a challenge this holiday season: Pick one tech-related skill you'd like to learn and use any downtime to get cracking. It doesn't have to be anything particularly difficult. Maybe you work with Excel for budgeting, and you'd like to know more about advanced filtering options. Perhaps you'd like to learn some basic HTML so you can tackle your own Web updates rather than passing them off to sit in a queue.

Whatever the skill you'd like to learn or refine, I'm here to help. Contact me with your holiday tech education wishes, and I'll send you some information and links to steer you in the right direction.

Don't just sit around drinking eggnog and making garland hats this holiday season. Brush up on your tech skills!

(Photo Credit: Scott Beale / Laughing Squid)