Management

White Paper Wednesday: Tech and Collaboration

White Paper Wednesday: Tech and Collaboration

What happens in the arts when there are barriers to collaborating across a physical shared space? How can arts organizations benefit from emerging technological trends and harness the capabilities of online collaborative technologies for the unique purpose and needs of collaborative artistic projects

How Can Google Analytics Help Your Arts Organization Increase Your Audience?

How Can Google Analytics Help Your Arts Organization Increase Your Audience?

Many arts organizations are constantly struggling to both bring in new patrons as well as maintain engagement among their existing base. Unfortunately, research shows that this hurdle is not going to disappear anytime soon due to a number of factors, as arts attendance has been on a steady decline in recent decades. Fortunately, Google Analytics gives arts managers the power to answer questions about their current audience demographics based on website traffic in order to both understand demographic trends and how best to target new audiences.

Research Update: Best Practices of Social Media

Research Update:  Best Practices of Social Media

Social media use has become nearly universal among arts organizations. A 2012 social media study conducted by Pew Research Center demonstrated just how widespread social media usage was, with Facebook and Twitter as the most popular platforms by far. What best practices exist for social media use, and is managing more platforms necessarily better? 

New Publication Available: Social Media Management Software

New Publication Available: Social Media Management Software

With nearly 75% of all Americans using social media as of 2013, arts organizations of all sizes increasingly need to devise social media plans to determine which platforms to use and manage how they use them. But particularly among small arts organizations, where time, staffing, or other resources often fall short to effectively implement a social media plan, social media management software is particularly valuable.

News Summary 11.2013

News Summary 11.2013

Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. Follow the links below to find out what moved the arts and technology world in November 2013. Enjoy!