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Arts Management and Technology Lab

Current
Podcasts & Interviews
Reviews
Reports
All Research Tracks
Engagement
Marketing & Social Media
Fundraising
Artificial Intelligence
Augmented & Virtual Reality
Blockchain
Inclusion
Data Collection & Analytics
Management
CRM Systems
Sustainability
About
Mission, Impact & Values
Staff
Current Contributors
Past Staff & Contributors
Tools
Contact
Data-Driven Decisions for Arts Marketers
January 22, 2014
Marketing
Katherine Schouten
Data-Driven Decisions for Arts Marketers
Katherine Schouten
January 22, 2014
Marketing

Data-Driven Decisions for Arts Marketers

Katherine Schouten
January 22, 2014
Marketing
UglyDucklingBallet.png

AMTLab contributor Christine Sajewski discusses strategic uses of internal arts marketing data, as illustrated through a hypothetical performing arts organization, the Ugly Duckling Ballet. Read the full report here.

Tagged: Analytics, Management, Social media, Opera

Newer PostOpportunities Abound: Starting a Peer-to-Peer Fundraising Campaign
Older PostOnline Tools for Artists & Audiences: A Case Study of the Pittsburgh Artist Registry and Pittsburgh Art Places
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Featured
From SEO to GEO: Optimizing the Arts Organization Website for Google’s AI Overview
November 3, 2026
Cole Schubert
From SEO to GEO: Optimizing the Arts Organization Website for Google’s AI Overview
November 3, 2026
Cole Schubert

With many arts organizations and artists already feeling behind in their digital presence (‘Is it already time to update the website again?’), Google’s AI Overview might be baffling—not only because it's been adopted so quickly, but also because it feels unpredictable. How are arts organizations showing up (or not) in AI search? To find out, contributor Cole Schubert conducts an experiment by running four search queries on six of the top artistically vibrant cities in the United States.

Read more →
November 3, 2026
Cole Schubert
Byte-Sized Culture: AI Policy, Discovery, and Hauntingly Good Animatronics
October 27, 2026
Julia Srnec
Byte-Sized Culture: AI Policy, Discovery, and Hauntingly Good Animatronics
October 27, 2026
Julia Srnec

In this month’s edition of Byte-Sized Culture, lead researcher Julia Srnec writes about the impacts of AI on search discoverability, UNESCO and ICOM’s findings from their latest survey, Global Survey on the Use of Artificial Intelligence in Museums, and how advancement in animatronics is changing immersive entertainment experiences.

Read more →
October 27, 2026
Julia Srnec
Hallucination & Understanding in the Age of AI
October 22, 2026
Ziqi Xiang
Hallucination & Understanding in the Age of AI
October 22, 2026
Ziqi Xiang

Former AMT Lab Chief Editor of Research Ziqi Xiang explores how hallucination and understanding in the age of artificial intelligence (AI) impacts artistic creation and the value of art. He shares his preliminary modeling of this thought-provoking academic problem.

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October 22, 2026
Ziqi Xiang
Venue As A Story: Location-Based Entertainment Models, Part 2
October 16, 2026
Staff Editors
Venue As A Story: Location-Based Entertainment Models, Part 2
October 16, 2026
Staff Editors

In Part 1, our research team examined the history immersive entertainment industry in the United States, and current challenges facing immersive experience creators. Part II dives into the results of our online survey and findings based on interviews with industry experts. To gain insights into the audience perspective, an online survey was launched on January 17, 2026, examining overall engagement with immersive entertainment. The survey revealed a thematic overlap between immersive audiences and traditional entertainment preferences. Ultimately, a “one-model-fits-all” approach to immersive entertainment would be limiting, and our research supports the need for a fourth model called the Immersive Plaza.

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October 16, 2026
Staff Editors
Serving Fans with IP-Based Theatre Spectacles
October 14, 2026
Rebecca Hodge
Serving Fans with IP-Based Theatre Spectacles
October 14, 2026
Rebecca Hodge

There has been a growing trend of large, spectacular straight play productions based on popular intellectual property. IP-based theatre is a way for corporations to super-serve fans in a way that keeps them coming back to the original material.  IP-based theatre productions, like Harry Potter and the Cursed Child, Stranger Things: The First Shadow, and The Hunger Games: On Stage, use spectacle to encourage fans to buy tickets.

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October 14, 2026
Rebecca Hodge
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AMT-Lab @ Hamburg Hall, Carnegie Mellon University, Heinz College, Pittsburgh, PA 15213, USAinfo@amt-lab.org
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Arts Management & Technology Laboratory

Carnegie Mellon University, John C. Heinz College III

4800 Forbes Avenue

Pittsburgh, PA 15213