Marketing
Getting Your Arts Organization Started with Location Based Social Marketing
June 2017 | Peixiao Liu
This report gives background about LSN technology, its use in arts organizations, why and how arts organizations can take advantage of its benefits, and provides recent case studies of its successful use in organizations around the world.
User Level: Beginner
VR Opportunities
May 2017 | Sofia Auffret
This white paper explains how arts managers can use videos to show and promote the use of VR. By doing so, they have the opportunity of attracting broader and younger audiences.
User Level: Beginner
Insights Into Google AdWords for Arts Managers
February 2017 | Seggen Mikael
Find step-by-step instructions to setting up your first Google AdWords campaign and recommendations to help you derive the most value from the tool.
User Level: Beginner
Learning From Leaders: Data Practices in the Opera Industry
February 2016 | Kevin O'Hora
This case study details four opera companies and how each utilizes external data acquired through their website to inform decision making processes. These practices lend insight into the role of data analysis in the cultural sector at large.
User Level: Beginner
From Strategy to Analysis: A Guide to Navigating Google Analytics
August 2015 | Kristen Sorek West
A comprehensive case study to show how arts managers can use Google analytics to achieve organizational goals.
User Level: Intermediate
Social Media Management Software: An Overview for Small Arts Organizations
May 2014 | Caroline Brent
How to create a social media management framework and management software that can aid implementation of a social media plan. Includes product comparisons of HootSuite, Sprout Social, and Buffer.
User Level: Beginner
Making Data-Driven Decisions for Marketing-Focused Outcomes
January 2014 | Christine Sajewski
An introduction to strategic uses of internal arts marketing data
User Level: Beginner
Mobile Technology and You: A Guide for Arts Organizations
April 2013 | Michelle Cheng
Opportunities and challenges of apps and other mobile website technology
User Level: Intermediate