Marketing

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Learning From Leaders: Data Practices in the Opera Industry

February 2016 | Kevin O'Hora

This case study details four opera companies and how each utilizes external data acquired through their website to inform decision making processes. These practices lend insight into the role of data analysis in the cultural sector at large.

User Level: Beginner

 

 

From Strategy to Analysis: A Guide to Navigating Google Analytics

August 2015 | Kristen Sorek West

A comprehensive case study to show how arts managers can use Google analytics to achieve organizational goals.

User Level: Intermediate

 

Social Media Management Software: An Overview for Small Arts Organizations

May 2014 | Caroline Brent

How to create a social media management framework and management software that can aid implementation of a social media plan. Includes product comparisons of HootSuite, Sprout Social, and Buffer. 

User Level: Beginner

 

Making Data-Driven Decisions for Marketing-Focused Outcomes

January 2014 | Christine Sajewski

An introduction to strategic uses of internal arts marketing data

User Level: Beginner

 

Mobile Technology and You: A Guide for Arts Organizations

April 2013 | Michelle Cheng

Opportunities and challenges of apps and other mobile website technology

User Level: Intermediate