As many arts marketers, social media gurus, and nonprofit professionals attest, the question for nonprofit arts organizations is no longer whether or not to use social media but rather how to use it most effectively. This shift is reflected by AMT Lab readers’ responses to our 2014 AMT Lab Reader Poll, where a whopping 76% of respondents indicated they would like to see additional research on social media analytics while only 31% indicated interest in research on social media platforms themselves.
The year has come full circle for me and tweet seats. From my first conversation about them last summer at the Theatre Communications Group Annual Conference to the CMU School of Music’s tweet seat initiative this past spring, the last twelve months provided an opportunity to play with this still new (and at times, controversial) audience engagement tool.
State arts agencies need to report not only to NASAA and the NEA, but also to other entities, such as state legislatures and the general public. These reports communicate impact to all stakeholders within the agency and across its jurisdiction. A GMS’s querying and reporting capabilities impact how this information is accessed and, ultimately, understood.
With grants management systems, the whole application process can be done online. To accommodate the needs of a diverse pool of reviewers, the system should allow them to view each application online and to access and download each application in a printer-friendly format. Grants managers should take full advantage of GMS panel review features by incorporating funding formulas (weight and average calculations) to the evaluation forms that reviewers fill out and then having reviewers input their final scores into the system.
As data becomes increasingly necessary for art agency reporting requirements, great pressure exists among staff members to collect as much as possible, and as soon as possible. But collecting data without a clear purpose places a burden on the applicants that have to gather it and grant managers who need to interpret it.
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