Once arts organizations have identified data sets available to them internally (e.g., ticket sales, website analytics), it is important to recognize that these channels do not operate alone. How can marketers in arts organizations look at these multiple data sources, including new media channels, to conduct a more meaningful analysis? As a starting point, they can identify connections between their internal data sources and articulate goals for each relationship.
AMTLab’s content ranges from case studies to radio shows, reviews to research-based publications. It's a research outlet for those working and learning in the arts management and technology sector.
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