Read AMT Lab Publisher Dr. Brett Crawford's take on the newest (and perhaps first) augmented reality phenomenon.
Spotlight on Social Media: Tweet Seats at the San Francisco Opera
Arts managers in the 21st century must go further than producing work that engages their audience. They must carefully strategize and monitor the platforms through which their audience is engaging. The San Francisco Opera’s "Tweet Seats" program is a prime of example of an arts organization not only encouraging discussion, but successfully managing the discussion around their work.
Tweet Seat Roundup
Love them or hate them, more and more arts organizations are experimenting with tweet seats. For the uninitiated, tweet seats are a designated section of the audience where traditional etiquette rules are bent. Use of devices in this special section is not only allowed, it is encouraged. This roundup features several AMT Lab articles on tweet seats, exploring how organization have managed both their challenges and opportunities.
News Summary 11.2013
Attracting New Crowds
An ongoing concern of performing arts managers is the impact of arts participation and engagement programs on creating new audiences. Specifically, arts organizations are concerned as to whether or not their efforts elicit new patrons to attend performances regularly. Concerns exist in particular about the overall impact of engagement programs like simulcasts, wondering if a new audience members are attending these events at all, or if the events are drawing the same group of people that come to staged performances. Furthermore, a growing discomfort exists that opera simulcasts might actually be “cannibalizing sales,” or in other words, reducing ticket sales at live opera performances.
