Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore
Social Media, entertainment
Hannah Brainard
March News: Privacy, Security, and Trust Busting

This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.

March News: Privacy, Security, and Trust Busting

white paper

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The Streaming War During the Covid-19 Pandemic

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The Streaming War During the Covid-19 Pandemic

The Covid-19 pandemic has drastically disrupted all business sectors, including the arts, culture, and entertainment industries. Unfortunately, the Covid-19 pandemic’s impacts are far more permanent for an audience-oriented industry that requires a high level of engagement. The business model might be fundamentally changed and there will certainly be a shift in how content is produced and consumed. While lockdowns and social distancing measures to contain the pandemic have had a huge impact on the traditional movie industry, the video streaming model seems to be the greatest beneficiary in this difficult time as people are isolated at home, which is the ideal condition for binge-watching. This white paper looks at the status of the streaming industry before and after the first Covid-19 outbreak.

White Paper Wednesday: Wearables and the Performing Arts

In 2014, Google Glass had emerged as the leader in wearable technology available on the market. Today, while Google Glass has receded to the fringe of conversations about Augmented Reality and Virtual Reality, wearables have re-entered the mainstream consciousness, and wide-spread adoption feels inevitable.

These trends considered, today's featured white paper from 2014, Performing Arts in the Wearable Age by Thomas Rhodes and Samuel Allen, is a fascinating look back at predictions and projections from just two years ago. 

While many things have changed since 2014, this paper's focus on current uses of wearable technology, future implications, opportunities and concerns for performing arts organizations are as useful as ever. The authors' discussion of the hardware specs of wearable devices is particularly nuanced. Equally relevant are the various uses and exciting windows for wearable implementation in music, theatre, and beyond.

While many of the projections cited in this publication might not hold water today, today's current events indicate that widespread adoption of AR/VR is near. From Pokemon Go to continuing developments in Oculus, it is clear that arts organizations will soon have no choice but to confront this exciting and game-changing trend.

 

Banner image by Dan Leveille via Wikimedia Commons, licensed under Creative Commons

White Paper Wednesday: Navigating the Cloud

White Paper Wednesday: Navigating the Cloud

At the time of this paper's initial publication in 2014, 96% of US adults relied on the cloud on a regular basis. It is safe to say that cloud based computing has only become more common in the last two years, and it is important for arts administrators and technologists to understand the basic functionality of the cloud now more than ever.