While data is clearly a useful tool for writing grant applications and annual reports, what may be harder for organizations to figure out is the role it plays in the organization’s day-to-day decision-making.

Christine Sajewski’s whitepaper, Making Data-Driven Decisions for Marketing-Focused Outcomes, is an excellent primer on everything from data sources to the questions to ask to the ways in which data from different platforms weave together to tell a story--and more than that, she gives insight into how an organization can apply this information.