entertainment, Artificial Intelligence
Hannah Brainard
April News: Entertainment Industry Divided on ...

This month, music and film are at the forefront as each battles with the future uses for burgeoning tech. While AI-generated film visuals seem to be coming up short, progress toward realistic AI-generated music is starting to send shockwaves. On the consumer side, music streaming tools are being released to allow more listening experience customization. Across the industry, artists are celebrating ways that some these new tools can enhance their work, while speaking out against potential impacts on jobs, compensation, and creative freedom.

April News: Entertainment Industry Divided on AI Tools
Artificial Intelligence, Marketing, Social Media
Samantha Sonnet
How Generative AI is Impacting Digital Marketing

Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?

How Generative AI is Impacting Digital Marketing
Blockchain, Sustainability
Hannah Brainard
Blockchain Technology for Climate Action in the ...

Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable. 

Blockchain Technology for Climate Action in the Arts
Advocacy, Arts & Technology, Laws & Legal, Social Media
AMT Lab Staff
TikTok — to Ban or Not to Ban

As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban. 

TikTok — to Ban or Not to Ban
Artificial Intelligence, Arts & Technology, Data, Digital Futures, Management
Brett Ashley Crawford, Ph.D.
Digital Strategy: Not Optional Anymore

Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.

Digital Strategy: Not Optional Anymore

Research

, ,

Technology & Linguistic Representation in the Arts: A Research Report

, ,
Technology & Linguistic Representation in the Arts: A Research Report

Linguistic representation and language-based accessibility are paramount to developing a truly inclusive artistic sector that allows diverse individuals and communities to use the arts to strengthen their identities and in turn “understand how [they] matter.” Lauren Miller’s series of articles on AMT Lab have explored the topic of linguistic accessibility and representation in the arts, and include case studies of those who are setting the best examples in the field. To explore more, check out the author’s research report on linguistic equity in the arts.

,

Issues and Trends in the Creator Economy

,
Issues and Trends in the Creator Economy

What is a content creator’s journey like? How do content creators grow to become media companies? What services does the creator economy need as they grow bigger? From these questions, our group makes predictions about the future of the creator economy and recommendations for how creators can thrive within the landscape.

, ,

Multilingual Technology for Global Entertainment: A Case Study of Netflix

, ,
Multilingual Technology for Global Entertainment: A Case Study of Netflix

Central to Netflix’s growth is the company’s keen understanding of its diverse, international markets—Netflix is the leader in multilingual access in the entertainment field. What can we learn from the company’s practice?

, , , ,

The Current State of Linguistic Representation and Accessibility in the Artistic Sector

, , , ,
The Current State of Linguistic Representation and Accessibility in the Artistic Sector

Language-based diversity and the related questions of physical accessibility are regularly left out of these conversations; whether conscious or not, DEI efforts in popular arts and media regularly function on the outskirts of language-based representation and accessibility. For members of minority and underrepresented demographic groups, representation in arts and entertainment not only impacts how the world sees them, but guides how they see themselves.

, ,

The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part Two

, ,
The Challenge to Keep Millennials and Gen Z Interested in Long-Form, High Quality Content: Part Two

Social media is infused into the daily lives of Gen Z and Millennials. In order to reach and meaningfully engage with IND18-35, organizations should build a thoughtful social media presence to funnel the IND18-35 community to specific content. Initially, organizations should identify existing Gen Z and Millennial parties as key stakeholders and partner with them to create interactive, promotional content on social media. The focus should be on TikTok and YouTube as 75% of survey respondents ranked one of these platforms as their primary source of short-form content.

,

Connecting People to Place: How Digital Maps Advance Civic Engagement in the Cultural Sector

,
Connecting People to Place: How Digital Maps Advance Civic Engagement in the Cultural Sector

In a time where we can build and access a wealth of geographic information through our mobile devices and online, digital tools are being leveraged to make these kinds of civically engaged connections. Digital maps, in particular, have been built to service archival needs as well as transform the public’s interaction with art and archeological sites.  By examining how organizations have deployed various digital map technologies in their work, we can also see how these tools have practical value and the potential to more broadly advance the cultural fields. 

,

AI & the Future Workforce of Museums

,
AI & the Future Workforce of Museums

AI has, and will continue to disrupt many traditional careers. According to a report by the global consultancy firm McKinsey & Company, by the year 2030 automation and AI could force around 33 percent of the US’s projected 166 million workforce to change jobs. How will this future impact the museum sector? This report investigates the pathways for AI in the workforce and where we might begin seeing it emerging in the museum sector.

, ,

Integrating Music Technology in the Classroom: Increasing Customization for Every Student

, ,
Integrating Music Technology in the Classroom: Increasing Customization for Every Student

The following study investigates emerging technologies and their implications for music education, inside and outside the classroom. Learn how apps, digital instruments, practical aid technology, and wearable technology can be used to increase engagement and learning opportunities for music students in various settings.

,

Live Streaming Performing Arts Using Social Media: Why, How & Best Practices

,
Live Streaming Performing Arts Using Social Media: Why, How & Best Practices

As more people are consuming and participating in the arts via electronic media, it is essential for arts institutions to develop a strong online presence. Uploading content and performances online can allow more people to access the arts and learn about an institution. One strategy to increase engagement and build an online presence is through live streaming. This paper explores the benefits of live streaming, and how it can remove barriers of access to the arts. It explores various platforms for streaming, like Facebook, Periscope, Youtube, Livestream.

, , , ,

New Tech Impacts Ancient Sites

, , , ,
New Tech Impacts Ancient Sites

Last April, contributor Jana Fredricks attended the 2018 Museums and the Web conference in Vancouver. Amidst the chatter of digital collections, online audience engagement, and shiny new tech, she presented research on three technologies that have changed the way cultural heritage sites are understood and documented in the digital age. Her paper, Digital Tools and How We Use Them: The Deconstruction and Reconstruction of Cultural Heritage in Syria, was presented in a panel entitled Post-Colonial Digital.