Content creators have thrived on Web2 platforms such as Youtube, Instagram, and Twitter. However, with the latest addition of platforms such as Twitch and Patreon, curating content has been enhanced by enabling direct creator-to-fan content and new methods of monetization. The implementation of Web3 technologies, more specifically non-fungible tokens (NFTs) are revolutionizing the way creators distribute content, claim ownership, and monetize work.
Issues and Trends in the Creator Economy
What is a content creator’s journey like? How do content creators grow to become media companies? What services does the creator economy need as they grow bigger? From these questions, our group makes predictions about the future of the creator economy and recommendations for how creators can thrive within the landscape.