Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
Blockchain technology has began to permeate an essential aspect of South Korean culture, the K-pop business. South Korea's K-pop industry, famed for its distinct artistic expression and worldwide clout, is entering a new era of digital innovation. The K-pop industry, as represented by firms such as Modhaus, has begun to use blockchain technology, particularly non-fungible tokens (NFTs) and blockchain-based voting systems, to create new forms of engagement for fans as well as artists and music corporations.
Emerging tech is growing in leaps and bounds in the first month of 2024, with headline advances in AI, cryptocurrency, and VR. Conversation around AI ethics continues, and young advocates take the lead in promoting a positive AI future. Meanwhile, Apple Vision Pro launches for pre-sale, partnering with entertainment leaders like Amazon Prime and Disney+ to spark demand for the product. For those interested in cryptocurrency and blockchain, the SEC approved bitcoin ETFs, and more than $4 billion was exchanged on the first day of trading. Additionally, privacy concerns push Google Chrome to phase out third-party cookies by the end of 2024, though advertisers worry about Chrome's hold on the market. And, while blockchain is known for being less-than sustainable, Artists are considering the environmental impact of their work, and exploring regenerative materials in their practice - from fine art to set design.
“Social-good communities” in the NFT sphere are created with the intention of creating or uplifting a pre-existing community. Where business communities may arise through the context of the particular NFT collection, social-good communities strive to support a pre-existing (often) marginalized community or global crisis. This article covers the current state of community building and barriers to access through NFT marketplaces, ultimately suggesting the relatively unknown future of the ability of marginalized communities to find space and place in this ever-evolving network.
Content creators have thrived on Web2 platforms such as Youtube, Instagram, and Twitter. However, with the latest addition of platforms such as Twitch and Patreon, curating content has been enhanced by enabling direct creator-to-fan content and new methods of monetization. The implementation of Web3 technologies, more specifically non-fungible tokens (NFTs) are revolutionizing the way creators distribute content, claim ownership, and monetize work.
The average theater-goer walks into a performance with their ticket stub freshly procured from the box office. An usher hands them a playbill as they find their seat. Both items are unique to the time and place of the event, and available only to those physically in attendance at the performance. These forms of memorabilia offer audiences collectible, tangible tokens to commemorate an arts experience. However, today it is common practice to take a picture of the stage from one’s seat with playbill in hand to post on social media and store in the cloud, transforming a physical token of memorabilia into a digital one.
Cryptocurrency has the potential to and is already beginning to disrupt philanthropy and the ways that nonprofit organizations collect donations. In previous eras, philanthropic innovation was spurred by “new sources of wealth,” as with John D. Rockefeller creating America’s first foundation or Bill and Melinda Gates translating his immense success in the tech revolution into global philanthropic influence in areas of “poverty, disease, and equity.” Similarly the emergence of a new class of “crypto-elite[s]” has the potential to disrupt traditional methods of philanthropy. Now, as blockchain technology and its myriad applications become more mainstream and our society becomes more crypto-curious, nonprofit organizations have an opportunity to adapt by incorporating cryptocurrency and its various tokens into their fundraising strategies.
NFTs, or non-fungible tokens, have gained massive popularity in recent years, touching industries from fashion to video games. NFTs occupy a unique space under copyright law, but are subject to the basic rules other art forms are. The law protecting digital assets, the Digital Millennium Copyright Act (DMCA), was passed in 1998 before NFTs were prevalent. The DMCA allows any artist to request a work be taken down if it is something they have ownership over and did not authorize its publication. This extends to artists with any ownership stake, whether they are a singer-songwriter with sole ownership over a song, or a whole team of writers and producers. While NFTs have the potential to benefit musicians, the music industry has fallen victim to the copyright issues NFTs present. Music industry professionals should understand the vulnerability of their work and consider monitoring NFT marketplaces to get ahead of being victims of copyright infringement.
The 2022 Alliance of American Museums’ conference in Boston offered bold and transformative ideas that all arts organizations need to understand as they re-create their operations and strategies for 2022 and beyond. Recognizing that “Normal is not the goal post” is the critical first step. A summary of highlights from my point of view might inspire you, or at least offer excellent conversation starters in your next meetings.
