Arts & Culture, Audience Engagement, Emerging Technology, entertainment, Multi-Media
Cosmo Wang
World-Building's Power Through Narrative ...

In an earlier article, we explored how live music concerts are evolving beyond mere performances into expansive, immersive storyworlds, using Silence Wang’s One Hundred Thousand Volts tour and its fictional setting of “Romance City” as a pioneering case study. By adapting world-building frameworks traditionally found in film, literature, and gaming—specifically the core principles of invention, completeness, and consistency—Wang transformed his stage into a dynamic socio-ecological system where the audience's emotional participation actively powered the narrative environment. Building upon this foundation of visual and spatial storytelling, this article will delve into the auditory and transmedia expansions of Romance City, examining the strategic role of sound and musical arrangement, the development of one of the world's first XR interactive concert films, and the unique integration of a "Concert Artbook" to deepen audience immersion and IP expansion.

World-Building's Power Through Narrative Dimensions and Audience Immersion: Silence Wang's "One Hundred Thousand Volts"
Arts & Culture, Audience Engagement, Community Building, Design, entertainment
Cosmo Wang
Immersive Live Music Concerts: How Silence Wang ...

How do you create an audience experience that drives not a one time purchase but a fan for life? Live concerts need to consider creating immersive worlds that engage fans before, during, and after their 2 - 3 hours in the space. This article uses a case study to unpack exactly how to to expand IP and build a world that creates a career sustaining model.

Immersive Live Music Concerts: How Silence Wang Uses World-Building to Transform the Audience Experience
Artificial Intelligence, creative industries, Digital Futures, entertainment
Raven Fischer
Toward Smarter Opponents: Rethinking AI in ...

Turn-based games often rely on scripted opponents that are predictable, exploitable, and strategically limited. Through case studies from Final Fantasy X and Pokémon Trading Card Game Live, this article examines how current game AI falls short of creating engaging tactical experiences and explores whether more intelligent, adaptive opponents could improve player enjoyment and game design.

Toward Smarter Opponents: Rethinking AI in Turn-Based Games
entertainment, Research, Surveys, Audience Engagement
Staff Researcher
The Price of Loyalty: Analyzing Consumer ...

In Part II, this research moves from market context and prior literature to empirical analysis and actionable strategy. While Part I established the streaming landscape, reviewed existing research on Gen Z and millennials’ consuming behavior, Part II presents findings from the online survey and interviews with industry experts. Synthesizing these primary insights with our secondary literature review, we identify what drives and what undermines the subscriber loyalty among 18–34 age group, and conclude with six recommendations for Roku across its SVOD, FAST, and AVOD platform ecosystem.

The Price of Loyalty: Analyzing Consumer Behavior in Streaming TV, Part II
entertainment, Audience Engagement, Strategy, Research
Staff Researcher
The Price of Loyalty: Analyzing Consumer ...

This study examines what drives loyalty among 18-34 age streaming consumers. The problem we looked to solve through our study is how Roku can better reach older Gen Z (18-24) and younger millennials (25-34) and retain them, beyond an initial one-time acquisition. This is especially relevant in an age where streamers are continually competing with each other and other media companies for the consumer's attention. Part I analyzes the conceptual groundwork for our research, tracing the evolution of the streaming market, reviewing prior literature on Gen Z and millennial viewing habits, and introducing our mixed-methods research approach. Part II of this research will present the empirical findings, industry interview insights, and final analysis and recommendations for Roku.

The Price of Loyalty: Analyzing Consumer Behavior in Streaming TV, Part I

Augmented Reality

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World-Building's Power Through Narrative Dimensions and Audience Immersion: Silence Wang's "One Hundred Thousand Volts"

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World-Building's Power Through Narrative Dimensions and Audience Immersion: Silence Wang's "One Hundred Thousand Volts"

In an earlier article, we explored how live music concerts are evolving beyond mere performances into expansive, immersive storyworlds, using Silence Wang’s One Hundred Thousand Volts tour and its fictional setting of “Romance City” as a pioneering case study. By adapting world-building frameworks traditionally found in film, literature, and gaming—specifically the core principles of invention, completeness, and consistency—Wang transformed his stage into a dynamic socio-ecological system where the audience's emotional participation actively powered the narrative environment. Building upon this foundation of visual and spatial storytelling, this article will delve into the auditory and transmedia expansions of Romance City, examining the strategic role of sound and musical arrangement, the development of one of the world's first XR interactive concert films, and the unique integration of a "Concert Artbook" to deepen audience immersion and IP expansion.

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Consumer Habits and Wants in AR, VR and the Metaverse

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Consumer Habits and Wants in AR, VR and the Metaverse

Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.

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The Intersection of Equity & XR in Museums

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The Intersection of Equity & XR in Museums

XR is an exciting venture for museums for a variety of reasons ranging from stretching the limits of exhibition possibilities to expanding access and elevating the transfer of knowledge to an interactive, long-lasting experience. But how can museums thoughtfully incorporate XR into their programming, aligned with the sector’s increasing awareness and incorporation of equity goals?

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AR Public Art & Climate Intervention

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AR Public Art & Climate Intervention

AR artwork is moving away from dependence on commercial or scientific success and artists have more freedom to create place-based artworks without necessarily having permission or costly materials. As a result, artists are stepping into the AR public art space to tell stories, respond to inequity, and shift behavior for positive social impact.