Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.
On the Way to San Jose & NAMP 2010
Corwin, Amelia and I are heading out to San Jose for the National Arts Marketing Project (NAMP) Conference this weekend. In addition to presenting a panel on using performance video to motivate audiences and leading roundtables on Twitter and search engine optimization (SEO), we will be interviewing various presenters and arts marketing superstars for upcoming podcast episodes.
We will also be chatting with conference attendees to find out what useful information and experiences they will be acting upon when they go home.
If there are particular people whom you would like us to interview or particular questions you would like us to ask conference participants, then drop a note in the comments area below.
If you are on Twitter, you can read our thoughts about the conference by following TechInTheArts. You can also follow the #NAMPC10 hashtag on Twitter to read the chats taking place during the conference.
Stay tuned for more from NAMP 2010 in San Jose!