Artificial Intelligence, creative industries
Staff Researcher
Artificial Intelligence’s Involvement in the ...

As AI continues to integrate into our everyday lives, how does it impact our creativity? Many researchers and scholars agree that the technology may promote significant opportunities in this space. By introducing novel ideas and opportunities to users, it may be most effective as a tool to augment, rather than replace, human creativity.

Artificial Intelligence’s Involvement in the Human Creative Process
museums, Audience Engagement, Emerging Technology
Staff Researcher
Exploring Integration of XR in Museums to ...

Many museums have gravitated towards utilizing XR (VR, AR, or other extended reality modes) in numerous ways to enhance visitor experience. While there are successful ways to support visitor experience, it is possible that XR can have negative impacts. This article explores case studies of two museums who have integrated XR into their exhibitions: the Cleveland Museum of Art and Illinois Holocaust Museum, discusses the positive and negative facets of these technologies on visitor experience, and analyzes implications for the arts field.

Exploring Integration of XR in Museums to Enhance Visitor Experience
Artificial Intelligence, Emerging Technology, News & Announcements
Ian Hawthorne
November News: Tech Innovations in Arts and ...

Major breakthroughs in the markets for art, books, and fashion arrive perfectly timed for the holiday season. Tech innovations demonstrate their ability to reshape markets and incentivize commerce across digital economies. From fine art to rare fashion finds, tech is redefining how we navigate digital art and cultural commerce. Read on to learn how you might make your next purchase with the help of artificial intelligence or the blockchain. 

November News: Tech Innovations in Arts and Culture Markets
entertainment, Film
Staff Researcher
Part II: Game IP: From Console to Screen

As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see. 

Part II: Game IP: From Console to Screen
Data, Digital Futures
Staff Researcher
Digital Colonialism in the Global Sphere

Colonialism has consistently been a force in the global purview, including the technological space. In recent years, the expansion of artificial intelligence has vastly increased corporations’ global influence. As the world’s technologies continue to advance and innovate, individuals must keep a watchful eye on the ways in which digital colonialism might repeat harmful practices from the past.

Digital Colonialism in the Global Sphere

Virtual Reality

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Consumer Habits and Wants in AR, VR and the Metaverse

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Consumer Habits and Wants in AR, VR and the Metaverse

Researchers conducted surveys and industry expert interviews to understand current and future consumer demand for AR, VR and Metaverse entertainment options. The survey indicated that consumers were most interested in using AR and VR to enhance experiences in concerts, educational content, and gaming. Respondents also indicated that they were interested in joining the metaverse to participate in social experiences and to attend live music events. The research unveiled generational differences, emerging opportunities, and trends to follow to best meet consumer demands.

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An Exploration of VR Success Factors in the Museum Field

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An Exploration of VR Success Factors in the Museum Field

VR exhibitions have been on the rise for the past decade and are a continuous hot topic. Many metrics can be measured and leveraged when it comes to the evaluation of a museum’s exhibition. However, when it comes to leveraging a VR exhibition in a physical museum, what metrics are currently being assessed and valued in the museum field? What are the factors that make or break a VR exhibition? These are the questions that this article aims to address and explore.

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VR and the Evolving Role of Curators and Museum Professionals

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VR and the Evolving Role of Curators and Museum Professionals

In recent years, virtual reality (VR) has emerged as an engaging tool for museums, offering visitors immersive and interactive experiences that go beyond traditional exhibits. However, while VR promises enriched engagement, museum professionals still face multifaceted challenges. So far, most of the research conducted has focused on how museums utilize VR to attract more visitors and, as a result, raise their revenue. But VR is not only about that. Museum professionals and curators face multiple challenges that include integrating technology, curating content, and maintaining the authenticity and educational value of exhibits while meeting the demands of modern-day audiences. 

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The Intersection of Equity & XR in Museums

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The Intersection of Equity & XR in Museums

XR is an exciting venture for museums for a variety of reasons ranging from stretching the limits of exhibition possibilities to expanding access and elevating the transfer of knowledge to an interactive, long-lasting experience. But how can museums thoughtfully incorporate XR into their programming, aligned with the sector’s increasing awareness and incorporation of equity goals?

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January News: Ethics, Entertainment, & Sustainability

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January News: Ethics, Entertainment, & Sustainability

Emerging tech is growing in leaps and bounds in the first month of 2024, with headline advances in AI, cryptocurrency, and VR. Conversation around AI ethics continues, and young advocates take the lead in promoting a positive AI future. Meanwhile, Apple Vision Pro launches for pre-sale, partnering with entertainment leaders like Amazon Prime and Disney+ to spark demand for the product. For those interested in cryptocurrency and blockchain, the SEC approved bitcoin ETFs, and more than $4 billion was exchanged on the first day of trading. Additionally, privacy concerns push Google Chrome to phase out third-party cookies by the end of 2024, though advertisers worry about Chrome's hold on the market. And, while blockchain is known for being less-than sustainable, Artists are considering the environmental impact of their work, and exploring regenerative materials in their practice - from fine art to set design. 

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Evolving Applications of AI and VR in Art Conservation, Preservation, and Reconstruction

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Evolving Applications of AI and VR in Art Conservation, Preservation, and Reconstruction

The field of art conservation has long been a community of highly specialized and skilled professionals, often whom have dedicated hundreds of hours to understanding meticulous processes and materials. They are entrusted by institutions and the public to preserve and protect pieces of culture and history- works which often occupy fragile and delicate states for the remainder of their existence. Many of these pieces have lived long periods of time, having witnessed conflict, cultural changes, and geopolitical events over the course of history.

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2022 Top 10 Articles

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2022 Top 10 Articles

Every year we review our analytics to highlight what you, our readers, have found the most compelling. In 12 short months, we have witnessed waves of new technology erupt onto the marketplace, like OpenAI’s Dall-e, and others tumble into chaos, most notably cryptocurrency. The top 10 show how YOU have followed the change.

The Key Role of VR in Preserving Cultural Heritage

The Key Role of VR in Preserving Cultural Heritage

Virtual reality (VR) has quickly become a mainstay for exhibiting arts and cultural organizations. When looking at it as a concept, “VR has the potential to simulate imaginative and existing physical environments along with their processes. The simulations can be tuned to a highest level of multisensorial realism in order to affect users' visual, auditory, tactile, vestibular, and even olfactory and gustatory senses.” But what does it mean to museums and cultural organizations, and how can it help the arts?

Maximizing Concert Experiences Through AR & VR

Maximizing Concert Experiences Through AR & VR

The application of Virtual and Augmented reality in music has been around for a while. From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity.

Using VR & AR in Live Music

Using VR & AR in Live Music

Virtual Reality technology puts the user in a computer-generated environment, allowing them to interact with simulated elements via a headset. On the other hand, Augmented reality incorporates elements that are generated, be it visual, audio, or other sensory elements into the real world via technology. AR technology lets the user position his or her smartphone to a point in the physical world and bring it to life by adding virtual components via this technology.