gaming

Part II: Game IP: From Console to Screen

Part II: Game IP: From Console to Screen

As the video game industry continues to grow, Hollywood studios are capitalizing on this intellectual property (IP) success through film and television adaptations. Students from Heinz College’s Master of Entertainment Industry Management program sought to better understand the current market for these adaptations. In Part II, see what film and video game executives consider to make an adaptation successful. Additionally, through a survey of gamers and non-gamers, learn what potential audiences prefer to see. 

Part I: Playing the Game: The Convergence of Video

Part I: Playing the Game: The Convergence of Video

Due to the popularity and booming business of video games, Hollywood studios have capitalized on popular game titles by developing new content based off of their intellectual property (IP). This study sets out to better understand video game IP’s impact on film and television markets and what specific elements might impact an adaptation’s success. 

2022 Top 10 Articles

2022 Top 10 Articles

Every year we review our analytics to highlight what you, our readers, have found the most compelling. In 12 short months, we have witnessed waves of new technology erupt onto the marketplace, like OpenAI’s Dall-e, and others tumble into chaos, most notably cryptocurrency. The top 10 show how YOU have followed the change.

Managing Privacy, Identity, And Virtual Worlds In Video Games: Part Two

Managing Privacy, Identity, And Virtual Worlds In Video Games: Part Two

In Part Two investigating video game user privacy, the authors highlight the study’s user research and give an analysis of how gamers and companies perceive data privacy, as well as which video game companies provide the most options in terms of privacy settings.

Managing Privacy, Identity, and Virtual Worlds in Video Games: Part One

Managing Privacy, Identity, and Virtual Worlds in Video Games: Part One

The video gaming business is now a world-leading entertainment industry with nearly 180 billion U.S. dollars in market value (Statista, 2021). As more private information and in-game data are collected and utilized to support gaming, it may also threaten the safety of gamers' privacy. Therefore, it is essential for gaming companies to understand the business implications of collecting and using gamers’ private information. There have been studies that take account of the privacy landscape across industries, but privacy in the gaming industry remains less examined given its complexity and rapid recent growth.

The Monopoly Game: How Consolidation Jeopardizes Content Independence in Gaming

The Monopoly Game: How Consolidation Jeopardizes Content Independence in Gaming

Throughout my tenure as Chief Editor of Research at AMT Lab, I have focused on the benefits of the gaming industry for nonprofits, as well as the monopolistic tendencies and battles of Big Tech, specifically regarding arts and entertainment. Recently, these two worlds have collided, as a wave of consolidation in the gaming industry has raised a new set of antitrust concerns across the globe. In the center of it all? None other than Microsoft, a Big Tech giant that has evaded the antitrust spotlight over the past few years – until now. Due to the expanding value of the video gaming industry at over $300 billion, mergers and acquisitions seemed an obvious destiny bound for the trials and tribulations of antitrust litigation. Microsoft has successfully inserted itself into the gaming industry, incited the largest wave of consolidation that it has ever seen, and merged its dominant position in the sector with its Big Tech-skewed Metaverse goals.

Aristotle & Gaming Case Studies (Tragedy is Fun: Aristotle Revisited)

Aristotle & Gaming Case Studies (Tragedy is Fun: Aristotle Revisited)

As noted in How Video Games Can Serve as an Engagement Experience, video games, particularly RPGs, are widely popular and engaging with exceptional character and plot structure. The Elder Scrolls V: Skyrim and The Witcher 3: Wild Hunt exemplify Aristotle’s model of dramatic tragedy in a modern form. These case studies prove that video games are fun, tragedy is fun, and by marrying the two, arts organizations can experiment with exciting new forms of audience engagement!

Exploring An Equity & Inclusivity Problem: Gender & Ethnic Diversity in Video Games: Part 1

Exploring An Equity & Inclusivity Problem: Gender & Ethnic Diversity in Video Games: Part 1

The video game industry expanded rapidly in the last decade with the U.S.A games market exceeding revenues of $43 billion in 2018. While there is growth, the industry is also facing an increasingly apparent and problematic disparity among audiences. In many traditional PC and console genres, women and non-white ethnicities are underrepresented both among the player-base as well as on-screen; furthermore, the player experience for underrepresented players is markedly different than their over-represented white male counterparts.