Underneath the Disney magic at its resorts is Near-field communication (NFC) technology, which has been transforming live event experiences for years. Disney Parks is at the forefront of the change, having utilized the all-in-one-device MagicBand since 2013, which renders the park into dynamic computer, streaming real-time data about where guests are and what they are buying. This “invisible” wearable technology has created a seamless guest experience where people are happier by stripping their options away. How can this technology be leveraged and integrated into arts institutions and yield the same immersive, seamless experience? This article explores NFC technology and how arts organizations can utilize it to enhance their overall service and audience engagement.
2021 Top 10 Most-Read Articles
As we welcome 2022 for myriad reasons, be sure to catch up on what you missed in 2021 by reading out top 10 most read articles. Surprisingly (or not), while the last year continued to show interest in covid’s impact on technology and work, our readers were curious about a broad set of content — from NFTs to using technology to track dance. Which of these articles did you read, or miss?
Aristotle & Gaming Case Studies (Tragedy is Fun: Aristotle Revisited)
As noted in How Video Games Can Serve as an Engagement Experience, video games, particularly RPGs, are widely popular and engaging with exceptional character and plot structure. The Elder Scrolls V: Skyrim and The Witcher 3: Wild Hunt exemplify Aristotle’s model of dramatic tragedy in a modern form. These case studies prove that video games are fun, tragedy is fun, and by marrying the two, arts organizations can experiment with exciting new forms of audience engagement!
Gamification in Arts Education
Recently, arts organizations have also sought to gamify different aspects of their institutions to engage visitors, increase fundraising, or improve marketing objectives. Although many industries—like the arts—are developing gamification concepts, many are not applying them in the most effective way. For educational programs to effectively gamify the learning experience they must understand gamification and all its parts.
Artifical Intelligence and Audience Engagement for the Performing Arts
As time goes on, it’s clear that artificial intelligence will continue to find its place in the arts. Using AI to build connections with audiences, in particular, is an interesting and developing sector of arts and technology. The performing arts are primed for a technology jumpstart and a reassessment of audience engagement tactics. Now, more than ever, the opportunities for the integration of artificial intelligence and audience engagement in the performing arts are ripe for exploration.
Connecting People to Place: How Digital Maps Advance Civic Engagement in the Cultural Sector
In a time where we can build and access a wealth of geographic information through our mobile devices and online, digital tools are being leveraged to make these kinds of civically engaged connections. Digital maps, in particular, have been built to service archival needs as well as transform the public’s interaction with art and archeological sites. By examining how organizations have deployed various digital map technologies in their work, we can also see how these tools have practical value and the potential to more broadly advance the cultural fields.
What is Internet2 and How Can Music Education Programs Use It?
Imagine a network like the Internet, except exclusive in access meaning no commercialization. That’s Internet2, which exists to streamline network access for entities with a commitment to research and education.development. This paper examines the technology and its various uses to music organizations in both education and performance contexts.
Wading Into Live Streaming with Facebook Live
Live streaming has become a popular trend for performing arts organizations, and many have turned to Facebook to broadcast their shows. Many organizations may find it beneficial to start their live streaming journey with Facebook Live, continue to use the platform for events that are likely to attract a lot of Facebook users, and invest in higher quality live streaming services as they grow.