live service games — Current — AMT Lab @ CMU

live service games

Part II: Live Service Games - Consumer Engagement and Retention

 Part II: Live Service Games - Consumer Engagement and Retention

With this increased competition form live service gaming, consumer expectations continue to shift and grow. In Part II of this capstone research by Heinz College Master of Entertainment Industry Management students, the team has employed data-gathering methods such as interviews, a survey, and social listening to better understand factors influencing player engagement and retention.