Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
The current status of digital programming and investment varies widely across the arts and cultural sector. Some organizations have abandoned the streaming technology they experimented with, while others continue to incorporate digital programs and performances into their offerings. The following research reveals U.S. streaming trends and audience behaviors.
Opera Australia attempts to make opera “for all” while maintaining the linguistic diversity of presenting opera in their original languages. To enhance the connection of audiences to the work, Opera Australia uses digitization and other technologies to create a holistic storytelling mechanism. This case demonstrates that (1) language and linguistic identity can advance and strengthen artistic storytelling and (2) audiences want to see linguistically diverse and accessible stories.
This article presented projects and examples that have exemplified great progress in cultural heritage preservation. As these technologies continue to develop and experts in the field become more knowledgable and adept at using these technologies, there is a positive prospect that continually enhancing technologies will deliver further achievement in cultural heritage preservation and digitalization by human inventions and under human supervision.
In an increasingly virtual work environment, digital technology is becoming a standard tool for creative industries. Cultural heritage work is no different. A broad variety of tools are being used to safeguard cultural heritage sites and objects, from partnering 3D modeling, drones and artificial intelligence for a preservation project on the Great Wall of China, to virtual reality being used to replicate and recreate the Dunhuang Caves. With the growing attention for intangible cultural heritage (ICH), it is important to explore what digital tools are being used for fulfilling intangible cultural heritage safeguarding responsibilities and what opportunities exist for other projects and their practitioners.
Digitization efforts for cultural heritage are standard practice for institutions of all sizes, ranging from simple metadata records to elaborate 3D renderings of ancient sites. While the discussion of digitally preserving cultural heritage at large is prominent, the intersection of intangible cultural heritage and digitization practices requires specific recognition. This includes understanding intangible cultural heritage and its value for society. This article examines the emerging and evolving landscape of intangible cultural heritage, its global impact, and current efforts for safeguarding these intangible items in order to address how this field is being organized and used.
Digital technology is becoming a standard tool for the collection, preservation, and dissemination efforts of arts and cultural heritage worldwide. From 3D configuration of ancient artifacts to applying artificial intelligence to shed new light on how we perceive the lineage of humanities, cultural heritage is headed toward a digital future. This article will examine the ways in which digitization and artificial intelligence – two of the most widely used or relevant forms of technology in cultural heritage – are applied through global cases of innovative initiatives happening in the field in recent years.
Last week the world watched in shock as Notre Dame, a building that has stood as a sentinel over hundreds of years of French history, burned. While the physical and psychological devastation of these events is difficult to fathom and must not be trivialized, technological projects carried out at many of these historical locations and museums provide a ray of hope that what is gone may not truly be forever lost.
Last April, contributor Jana Fredricks attended the 2018 Museums and the Web conference in Vancouver. Amidst the chatter of digital collections, online audience engagement, and shiny new tech, she presented research on three technologies that have changed the way cultural heritage sites are understood and documented in the digital age. Her paper, Digital Tools and How We Use Them: The Deconstruction and Reconstruction of Cultural Heritage in Syria, was presented in a panel entitled Post-Colonial Digital.
