Have you wanted to learn more about video streaming in the arts but weren’t sure where to start?
Compiled in the process of conducting research for Guidelines for Using Aggregate Streaming Platforms for Performing Arts Content, this list of resources includes examples of video-on-demand (VOD) streaming platforms in the arts, tools for arts organizations considering their own platforms, and news articles covering the sector’s transition to digital. There are also resources specific to the performing arts streaming platform Marquee TV from the case study included in this article.
Happy reading! Let us know how this list helps you.
SECTIONS
Examples of VOD Streaming Platforms in the Arts
Video Streaming News and Data
Video Streaming Tools
Covid-19 Impact
Digital Audiences
Monetization
History/About Streaming
Unions and Labor
Case Study: Marquee TV
Examples of VOD Streaming Platforms in the Arts
Know Theatre of Cincinnati: Know to Go - Theatre at a Distance
12 Places to Watch Dance Online – The New York Times, April 7, 2020
The Algorithm and the Flow: Netflix, Machine Learning and Recommendation Algorithms –Intexto, no. 47, August 6, 2019
As Arts Organizations Move Their Events Online, Here’s How It Worked out for One Seattle Group – The Seattle Times, October 26, 2020
The Best Alternative Streaming Services, from Anime to Arthouse – Vox, September 22, 2020
The Best Theatre to Watch Online Right Now – Time Out Worldwide, May 27, 2020
Broadway on Demand? New Streaming Service Aims to Bring Stage to Screens – Variety, October 26, 2015
Digital Concert Hall: Die Digitale Philharmonie – RP Online, December 15, 2008
Hottest Front-Room Seats: The Best Theatre and Dance to Watch Online – The Guardian, January 4, 2021
Portland Opera Shifts Gears for 2020-21 Season – Oregon Live, October 28, 2020
What’s Netflix? Cotton-Topped Streamers Embrace Cultural Platforms – Bloomberg News, April 20, 2020
Where to Watch Broadway Online: The Theater Lover’s Guide to Streaming – Broadway Direct, July 8, 2020
Video Streaming News and Data
Amazon Brings Twitch’s Live Streams to Its Amazon Music App – TechCrunch, September 1, 2020
Approaching Media Industries Comparatively: A Case Study of Streaming – International Journal of Cultural Studies 22, no. 3, 2018
Data Center Video On Demand Market Size | VOD Industry Report 2025 – Grand View Research
Disney Plus Subscribers Surpass 73 Million as of October – Variety, November 12, 2020
Hollywood’s ‘We’re Not in Kansas Anymore’ Moment – The New York Times, November 22, 2020
Jeremy O. Harris Is Spending HBO’s Money on Producing Plays – Vulture, November 2, 2020
Netflix’s Subscriber Gains Slowed in Q3 after Two Consecutive Quarters of Gangbuster Growth – Business Insider, October 22, 2020
Netflix Takes on Disney Plus with Move into Streaming Broadway Musicals – TechRadar, September 13, 2020
Number of Netflix Paying Streaming Subscribers in the United States from 3rd Quarter 2011 to 3rd Quarter 2020 – Statista, October 21, 2020
Online Video Usage in the United States: Statistics & Facts – Statista, September 30, 2019
Quibi, Short-Form Streaming Service, Shutting Down – NPR, October 21, 2020
Quibi Was the Streaming Era’s New Coke – Vulture, October 22, 2020
Slave Play Author Jeremy O. Harris Signs Two-Year HBO Deal, Developing Pilot – Deadline, March 2, 2020
Streaming in the U.S. - Statistics & Facts – Statista, August 25, 2020
Streaming Platforms to Incur Penalties If Not Abiding by Broadcasting Act Rules, Ottawa Proposes – CBC News, November 3, 2020
We Got ‘Hamilton.’ Why Can’t We Stream Every Broadway Show? – The New York Times, July 3, 2020
Video Streaming Tools
YouTube Giving Makes It Easier to Support Nonprofits – Google: The Keyword, December 1, 2020
Covid-19 Impact
All Arts Organizations Are Media Companies Now: How the Pandemic Is Transforming Theater – Variety, November 24, 2020
Digital Streaming Platforms Emerge as Live Theatre Shifts Online – Playbill, August 4, 2020
Disney’s Pivot to Streaming Is a Sign of Severe COVID Economic Crisis Still to Come – The Conversation, October 19, 2020
How Matthew Warchus Generated ‘Heat’ in an Empty Theater – The New York Times, October 25, 2020
How Performing Arts Organizations Are Redefining Audience Engagement During COVID-19 – CCS Fundraising, April 30, 2020
Virtual Solutions in the Arts During Covid-19 – Arts Management and Technology Laboratory, March 18, 2020
Social Distancing Strategies in the Arts: Performing Arts, Part 2 of 3 – Arts Management and Technology Laboratory, August 26, 2020
The Streaming War During the Covid-19 Pandemic – Arts Management and Technology Laboratory, December 14, 2020
What Does It Mean to ‘Reimagine’ an Orchestra Season? – The New Yorker, November 30, 2020
Digital Audiences
Almost like Being There? A Conceptualisation of Live-Streaming Theatre – International Journal of Event and Festival Management 9, no. 2, January 1, 2018
Digital Engagement as a Mechanism for Digital Transformation: An Exploratory Study of the Performing Arts – ProQuest Dissertations & Theses Global, Vincent B. Ford, D.B.A., Temple University, 2019
Digital Engagement with Culture | Exploring the Act Two Survey – The Audience Agency, 2020
National Audience Research - After the Interval & Act 2 – Indigo, December 17, 2020
Research Update #2: Creating Online Audiences for Orchestras – Arts Management and Technology Laboratory, October 28, 2013
Research Update: Creating Online Audiences for Orchestras – Arts Management and Technology Laboratory, September 19, 2013
Monetization
Free Streaming: Lifeline or Noose? – Bachtrack, September 11, 2020
How Much More Time Do Likely Visitors Spend Online During the Pandemic? – Know Your Own Bone, November 11, 2020
I’ve Paid $18 to Watch British Theater Broadcasts in NYC Movie Theaters — and If You’re Not Tuning in Now That It’s Streaming for Free, You’re Missing out on One of the Best Ways to Watch Drama – Business Insider, April 2, 2020
Touch to Buy Now: Will Cultural Audiences Pay for Digital Content? – Baker Richards, September 17, 2020
What Can – and Should – You Charge Digital Audiences? – ArtsProfessional, September 15, 2020
History/About Streaming
The Long Tail – Wired, October 1, 2004
Streaming: Movies, Media, and Instant Access – University Press of Kentucky, Wheeler W. Dixon, 2013
How Theatre Forgot To Grow – Streaming Theatre – TheatreArtLife, November 8, 2020
How Streaming Started: YouTube, Netflix, and Hulu’s Quick Ascent – The Business of Business, July 31, 2018
Online Video: We All Want The Same Thing – Arts Management and Technology Laboratory, October 8, 2010
On-Demand Culture – Rutgers University Press, Chuck Tryon, 2013
Deal or No Deal: A Grand Rights Primer – NewMusicBox, November 10, 2006
Optimizing Your Digital Business Model – MIT Sloan Management Review, Peter Weill, 2013
Unions and Labor
Actors’ Equity and SAG-AFTRA Reach Agreement over Streaming Theater – Broadway News, November 20, 2020
How the New DGA Deal Foreshadows WGA, SAG-AFTRA Talks – Variety, March 11, 2020
It’s a Streaming World After All: Scuttled Benefit Is Back – The New York Times, April 13, 2020
Musicians Union Seeks Streaming Residuals as New Pact Negotiations Begin – Variety, October 7, 2019
Netflix And Unions Clash Over New Production Quota In France – Cartoon Brew, September 29, 2020
Residuals Can Make up 75% of a Musician’s Movie Score Paycheque — But Not on Streaming –CBC, December 1, 2019
SAG-AFTRA and Actors Equity Are Fighting: What Is This Union Beef About? – Los Angeles Times, October 22, 2020
Streaming Will Starve Musicians Without Fair Residual Payment Agreements – International Musician, August 31, 2020
To Survive the Pandemic, Live Theater Turns to Streaming. Unions Are on Board. – Marketplace, November 21, 2020
Case Study: Marquee TV
DanceWatch Monthly: Marquee TV Leaps into the Void – Oregon ArtsWatch, December 31, 2019
The Future of the Performing Arts Is Digital. Marquee TV Has a Major Head Start. – Washington Post, June 22, 2020
Kathleya Afanador, Co-Founder of Marquee TV, Likens Dance Discovery To Wine Appreciation – Dance Enthusiast, June 22, 2020
Marquee TV Expands Its Reach In The U.S. – PRNewswire, February 3, 2020
The Netflix for Arts and Culture Fans Is Finally Here – Evening Standard, July 9, 2018
New SVOD Service for the Arts Launches in UK and US – Digital TV Europe, July 11, 2018
New York City Ballet and Marquee TV Present the Beloved Holiday Classic George Balanchine’s The Nutcracker – New York City Ballet, November 24, 2020