Generative AI (GenAI) has become increasingly integrated into marketing and communication careers, and even our daily lives, with the rise of various text-to-image, text-to-video, & text-to-text tools. As digital marketers find new and innovative ways to keep up with the trends, and specifically GenZ in a quick-changing popular culture scene, how are they reacting to the rise of GenAI?
Arts and cultural organizations are becoming increasingly aware of their climate impact, and many are taking action to reduce harm. Tracking, reporting, and offsetting emissions may seem like an overwhelming feat for small or mid-sized organizations, but emerging blockchain technology may help make the process more efficient and reliable.
As previously foreshadowed by Samantha in an article written in July of 2023, TikTok: Opportunity and Risk, TikTok has been under a microscope from governments across the globe for quite awhile. The analysis provided in her article is still relevant today given the recent vote to ban TikTok, and the United States House moving forward to force Chinese state-owned TikTok company ByteDance to sell their ownership of the U.S. version of TikTok, or lose access to the United States TikTok market. To fully understand the situation, this article will recap TikTok’s controversial Privacy Policy and the 2023 testimonies, and also discuss the current governmental situation surrounding the ban.
Digital strategy has become a buzzword after the explosion of AI in the last 18 months. Yet, it is not about AI. AI has been the tipping point for organizations and professionals to recognize that they must update or create a digital strategy for success. Digitally-forward arts organizations already have a digital component as part of their strategic plan. Read more to understand the need for technology to be a core component of strategic plans and operations.
This month, the United States federal government is placing increased scrutiny on big tech regarding privacy, security, and market competition. While the Department of Justice files an antitrust suit against Apple for its hold on the smartphone market, Congress makes a bold statement with legislation potentially banning TikTok in the U.S.. Meanwhile, Reddit’s initial public offering may signal a move for tech companies to go public. In the world of entertainment, innovative tech brings scent to the gaming experience, and artists explore blockchain to compete with music streaming platforms.
Throughout history, jazz has been on the cutting edge of social and cultural change. It has always represented a means of freedom and self-expression in both the brightest and darkest of times. Jazz artists have historically pushed the boundaries of their own genre, as well as others. How does the genre continue to transform in the digital age?
Despite the Covid-19 pandemic, 2020 was a big year for the entertainment industry. Many entertainment corporations reevaluated their approach to content distribution and accessibility for viewers. It is increasingly clear that streaming services will continue to exert evolutionary change on the entertainment industry. Regardless of the questions and problems posed about the algorithms used by streaming services, Netflix and other dominant platforms will continue to use them – and continue to work on optimizing the algorithm to eliminate at least the most egregious biases. It is up to the industry to hold itself accountable and ensure that the sanctity of the art of TV and film over the algorithm-based entertainment world.
Have you wanted to learn more about video streaming in the arts but weren’t sure where to start? This list of resources includes examples of video-on-demand (VOD) streaming platforms in the arts, tools for arts organizations considering their own platforms, and news articles covering the sector’s transition to digital.
Documentary content has long been a staple of culture and entertainment in the United States, but emerging technologies are changing the way this programming is consumed. Emerging Trends in Documentary Program Distribution focuses on understanding the current market for documentary programs and the current best practices to sell, distribute, and market documentary content. This research article is presented in two parts. The first lays out an overview of the documentary market and then moves into an analysis of how the consumption of video content has changed due to emerging technologies.
One of the biggest shifts that the theatre industry has seen as a result of the pandemic is the rise in virtual experiences. For millennia, theatre has been an art form that brings people together in the same space to share the buzz of excitement and thrill of emotion connected with live performances. However, Covid-19 has made this almost impossible. Over the past few months, institutions have been forced to make changes, but this has allowed for innovations in the field as well. The issue moving forward into the “new normal” is how to operate in terms of offering seasons as in-person or virtual experiences. I believe that theatres will choose to integrate both types of programming into their future season planning because of the developments made during the pandemic.
One of the areas of the entertainment industry that has been hit the hardest by the Covid-19 pandemic is live audience-based TV. Not only is it difficult for show participants to film in person, but social distancing guidelines also prevent live audience members from attending normally. To investigate the effects of the pandemic on live audience-based TV, this post will look at the political, economic, social, and technological factors that are impacting live entertainment in the United States.
Streaming platforms have revolutionized the music industry and the way consumers discover and listen to music. Companies are having to differentiate themselves by offering unique content, focusing on the artist, or developing different price models. To better understand this landscape, we examined six of the most successful platforms for a competitive analysis to understand the existing music streaming business model.
This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.
Despite the development of technologies that allow businesses to operate more efficiently and transparently, it remains difficult for an outsider to see and understand the way in which the music industry pays its artists. The cash flow is becoming more convoluted with an increased diversity of options for consuming music, making it more difficult for artists—even those in the industry—to track how their royalties are calculated. AMT Lab Contributor Colin Baylor explores some potential solutions for this broken system.
