This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.
Meeting Audiences Where They Are: The Data Behind Streaming Classical Music
As streaming becomes the most popular method of consuming music, orchestras and opera companies have an additional method of distributing their content. Which organizations are currently taking advantage of streaming and how are they using it? This raw data set helps answer those questions.
Photo source: http://www.violinist.com/blog/laurie/201611/20869/